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Coming out of the closet : exploring LGBT issues in strategic communication with theory and research / edited by Natalie T.J. Tindall and Richard D. Waters.

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Language:
English.
Publication date:
2013
Publication:
New York : Peter Lang Pub., [2013]
Format:
  • Book
  • viii, 280 pages : illustrations ; 23 cm
Bibliography:
Includes bibliographical references (pages 243-272) and index.
Contents:
  • Introduction: Coming out of the closet to address challenges with LGBT research / Natalie T.J. Tindall
  • Harassment in the workplace : violence, ambivalence, and derision experienced by LGBT strategic communicators / Richard D. Waters
  • Invisible in a visible profession : the social construction of workplace identity and roles among lesbian and bisexual public relations professionals / Natalie T.J. Tindall
  • Invisible and visible identities and sexualities in public relations / Lee Edwards & Jacquie L'Etang
  • One agenda, multiple platforms: how 21st-century LGBT advocacy organizations navigate a shifting media landscape to communicate messages of equality / Dean E. Mundy
  • Sexual minorities as advertising gatekeepers : inside an industry / David Gudelunas
  • Mis(sed) representations : LGBT imagery in mainstream advertising / Kristin Comeforo
  • Symbolic interactions in sexual scripts : improvisation and male consumer responses to gay-vague advertising / Jacqueline Lambiase, Glenn Griffin, and Kartik Pashupati
  • Neither cold nor hot : assessing Christian world wide web sites that target LGBT publics / Douglas J. Swanson
  • Gaffes, glitches and gays : how organizations respond to LGBT crises / Brenda J. Wrigley
  • Absolut vodka : defining, challenging, or reinforcing gay identity? / Christopher Chávez and Katie R. Place
  • Who we were is who we are : uses of history in Philadelphia's LGBT tourism marketing / Byron Lee
  • Politicizing gay advertising : a consumer response study / Wan-Hsiu Sunny Tsai
  • Strategically framing same-sex marriage : lessons from California's 2008 "proposition 8" campaign / Hayley Cole
  • Advocacy in the digital age : participatory media and the empowerment of an LGBT public / Erica Ciszek
  • From unspeakable to homosexual to gay to LGBT : the evolution of research on marketing's most controversial market segment / Laurie M. Phillips
  • Epilogue: Looking back, moving forward : new directions in LGBT research / Richard D. Waters.
Contributor:
Tindall, Natalie T. J., 1978-
Waters, Richard D., 1976-
Subjects:
ISBN:
9781433119507
1433119501
9781433119491
1433119498

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