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The startup owner's manual. Vol. 1 : the step-by-step guide for building a great company / Steve Blank and Bob Dorf.

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Author/Creator:
Blank, Steven G. (Steven Gary)
Language:
English.
Publication date:
2012
Imprint:
Pescadero, Calif. : K&S Ranch, Inc., 2012.
Format:
  • Book
  • xxix, 571 p. : ill. ; 25 cm.
Title Variation:
Start up owner's manual
Step-by-step guide for building a great company
Note:
Includes index.
Contents:
  • Introduction : A repeatable path ; Why a second decade? ; The four steps: a new path
  • Getting started : The path to disaster: a startup is not a small version of a big company
  • The path to the epiphany: the customer development model
  • The customer development manifesto
  • Step one: Customer discovery : An introduction to customer discovery
  • Customer discovery, phase one: State your business model hypotheses
  • Customer discovery, phase two: "Get out of the building" to test the problem: "Do people care?"
  • Customer discovery, phase three: "Get out of the building" and test the product solution
  • Customer discovery, phase four: Verify the business model and pivot or proceed
  • Step two: Customer validation : Introduction to costumer validation
  • Customer validation, phase one: "Get ready to sell"
  • Customer validation, phase two: "Get out of the building and sell!"
  • Customer validation, phase three: Develop product and company positioning
  • Customer validation, phase four: The toughest question of all: pivot or proceed?
  • The startup owner's manual "site" map
  • Appendix A. Customer development checklists
  • Appendix B. Glossary
  • Appendix C. How to build a web startup: a simple overview.
Contributor:
Dorf, Bob.
Subjects:
ISBN:
0984999302
9780984999309

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