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Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.

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    1. HD30.28 .O778 2010 On Reserve 2-day loan
Author/Creator:
Osterwalder, Alexander.
Language:
English.
Publication date:
2010
Imprint:
Hoboken, NJ : Wiley, c2010.
Format:
  • Book
  • 278 p. : ill. (some col.) ; 19 x 24 cm.
Bibliography:
Includes bibliographical references.
Contents:
  • 1: Canvas
  • Definition of a business model
  • The 9 building blocks
  • The business model canvas
  • 2: Patterns
  • Unbundling business models
  • The long tail
  • Multi-sided platforms
  • FREE as a business model
  • Open business models
  • 3: Design
  • Customer insights
  • Ideation
  • Visual thinking
  • Prototyping
  • Storytelling
  • Scenarios
  • 4: Strategy
  • Business model environment
  • Evaluating business models
  • Business model perspective on blue ocean strategy
  • Managing multiple business models
  • 5: Process
  • Business model design process.
Summary:
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
Contributor:
Pigneur, Yves.
Clark, Tim, 1956-
Subjects:
ISBN:
9780470876411
0470876417

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