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Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna.

Availability

At the Library

Author/Creator:
Moore, Geoffrey A., 1946-
Language:
English.
Publication date:
2006
Copyright date:
2002
Imprint:
Rev. ed., 1st Collins Business Essentials ed. - New York : CollinsBusiness Essentials, 2006, c2002.
Format:
  • Book
  • xxi, 227 p. : ill ; 21 cm.
Note:
"A Collins Business book". Includes index.
Subjects:
ISBN:
9780060517120
0060517123

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