Crossing the chasm : marketing and selling disruptive products to mainstream customers

Author/Creator
Moore, Geoffrey A., 1946-
Language
English.
Edition
Rev. ed., 1st Collins Business Essentials ed.
Imprint
New York : CollinsBusiness Essentials, 2006, c2002.
Physical description
xxi, 227 p. : ill ; 21 cm.

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Librarian view | Catkey: 10014591