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My start-up life : what a (very) young CEO learned on his journey through Silicon Valley / Ben Casnocha ; foreword by Marc Benioff.

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Author/Creator:
Casnocha, Ben.
Language:
English.
Publication date:
2007
Imprint:
1st ed. - San Francisco : Jossey-Bass, c2007.
Format:
  • Book
  • xiv, 189 p. ; 24 cm.
Bibliography:
Includes bibliographical references (p. 185-188).
Contents:
  • 1. My dot-com life begins
  • Brainstorm : who knows what could happen if you raise your hand?
  • Brain trust : take responsibility / Heidi Roizen
  • 2. Nature or nurture? : a San Francisco upbringing
  • Brainstorm : all the fuss about "passion" - and how to tap into yours
  • 3. The first axiom of business : find a need and fill it
  • Brainstorm : the fringe-thoughts list : where most great ideas develop
  • Brainstorm : feedback, feedback, feedback
  • 4. Comcate is born : the nuts and bolts of starting a business
  • Brainstorm : the business plan myth
  • Brainstorm : why some people get more stuff done (and start real businesses)
  • 5. First meeting with a VC (it's all about the network)
  • Brainstorm : the power of mentors
  • Brainstorm : when to ask a dumb question
  • Brain trust : taking mentor relationships to the next level / Brad Feld
  • 6. Signing up early customers : selling the sizzle and the steak
  • Brainstorm : asking questions : there's a right and a wrong way
  • Brainstorm : I have a strategic plan. It's called doing things
  • 7. Confronting failure ... and bouncing back
  • Brainstorm : building resilience - a transferable quotient
  • Brainstorm : how to create and leverage an advisory board
  • 8. Hiring an interim CEO : my first big mistake
  • Brainstorm : three sure ways to maximize luck
  • 9. The hunt for a COO : recruiting a top team
  • Brainstorm : the art of courtship
  • Brainstorm : how to overcome fear of failure
  • 10. Life as a road warrior : making memorable sales pitches
  • Brainstorm : presentations - worthy of obsession
  • Brainstorm : pricing in an early-stage company
  • Brain trust : life is a sales call / Jeff Parker
  • 11. I'm a sophomore : balancing work, school and life
  • Brainstorm : redefining the entrepreneurial lifestyle : sleep, nutrition, exercise
  • Brainstorm : being a corporate athlete
  • Brain trust : a life that works / Chris Yeh
  • 12. A Silicon Valley life : building me, inc
  • Brainstorm : networking 101
  • Brainstorm : networking 202
  • Brainstorm : every cold call can be warm - rich first-time interactions
  • Brainstorm : creating and projecting brand "me"
  • 13. The product development process : cheap good, or fast?
  • Brainstorm : dare to be mediocre : good is the enemy of perfect
  • 14. It's a frugal, frugal world : bootstrapping
  • Through the inevitable cash squeeze brainstorm : asking for money versus asking for advice
  • 15. The long, hard slog : achieving scale
  • Brainstorm : a relationship-based first business
  • Brainstorm : getting more good revenue and less bad revenue
  • Brain trust : keep slogging away / Carol Rutlen
  • 16. Fulfilling the mission, one customer at a time
  • Brainstorm : make meaning : what gets you and your employees up each day?
  • 17. The road ahead : leaders of the flat world
  • Brain trust : how to think about the future / Sean Ness
  • 18. What will you be shouting when you reach the grave?
  • Brainstorm : entrepreneurs are optimists
  • Brain trust : let your heart guide you / Timothy J. Taylor
  • App. A. What's next
  • App. B. A one-a-day, one-month plan to becoming a better entrepreneur
  • App. C. Ben's reading list.
Summary:
"My Start-Up Life is more than a gee-whiz account from a precocious teenager - it is a serious yet entertaining treatment of the ups and downs of an entrepreneurial life and the sacrifices necessary to pursue a vision. Casnocha reveals practical tools for you to use to start your own business, or simply become CEO of your own life."--BOOK JACKET.
Subjects:
ISBN:
0787996130
9780787996130

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