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Public relations : contemporary issues and techniques / Paul Baines, John Egan, Frank Jefkins.

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Author/Creator:
Baines, Paul, 1973-
Language:
English.
Publication date:
2004
Imprint:
Oxford ; Boston : Elsevier/Butterworth-Heinemann, 2004.
Format:
  • Book
  • xvii, 431 p. : ill ; 25 cm.
Bibliography:
Includes bibliographical references (p. [413]-420) and index.
Contents:
  • Pt. 1. Defining Public Relations
  • 1. Introduction
  • 2. The psychology of public relations communication
  • 3. Marketing public relations
  • 4. The public relations industry
  • Interview Sketch 1: Defining public relations, with Kevin Moloney, Principal Lecturer in PR, Bournemouth Media School
  • Pt. 2. Public Relations Planning and Management
  • 5. Managing planned public relations programmes
  • 6. Situation analysis
  • 7. Defining objectives
  • 8. Defining publics
  • 9. Media selection
  • 10. Budgeting
  • 11. Implementation and control
  • Interview Sketch 2: Planning a public relations campaign, with Marie Owens, Director of Communications, Middlesex University
  • Pt. 3. Managing Media Relations
  • 12. The role of the press officer
  • 13. Writing reports and proposals
  • 14. Writing press releases
  • 15. Writing feature articles
  • 16. Event management
  • 17. Broadcasting public relations and funded television programmes
  • 18. Photographs, captions and printing
  • Interview Sketch 3: Managing media relations, with Sir Bernard Ingham, Bernard Ingham Communications
  • Pt. 4. Communication Media
  • 19. The press and broadcast sources
  • 20. Public relations in developing countries
  • 21. Video, DVD, CD-ROM and the Internet
  • 22. Seminars, conferences and exhibitions
  • 23. House journals and public relations literature
  • Interview Sketch 4: The changing nature of media, with Richard Quest, CNN
  • Pt. 5. Specialist Public Relations Areas
  • 24. Financial public relations
  • 25. Internal public relations
  • 26. Crisis management
  • 27. Sponsorship
  • 28. Corporate image, identity and advertising
  • 29. Public relations in political context
  • Interview Sketch 5: The role of lobbying, with Dianne Thompson, Chief Executive, Camelot Group plc
  • App. 1. IPR Code of Conduct
  • App. 2. Global Protocol on Public Relations Protocol - Summer 2002.
Contributor:
Egan, John, 1952-
Jefkins, Frank William.
Subjects:
ISBN:
0750657243

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