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The innovator's solution : creating and sustaining successful growth / Clayton M. Christensen, Michael E. Raynor.

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Author/Creator:
Christensen, Clayton M.
Language:
English.
Publication date:
2003
Imprint:
Boston, Mass. : Harvard Business School Press, c2003.
Format:
  • Book
  • x, 304 p. : ill ; 25 cm.
Bibliography:
Includes bibliographical references and index.
Contents:
  • The growth imperative
  • How can we beat our most powerful competitors?
  • What products will customers want to buy?
  • Who are the best customers for our products?
  • Getting the scope of the business right
  • How to avoid commoditization
  • Is your organization capable of disruptive growth?
  • Managing the strategy development process
  • There is good money and there is bad money
  • The role of senior executives in leading new growth.
Contributor:
Raynor, Michael E.
Subjects:
ISBN:
1578518520

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