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Book
x, 139 p. : ill.
  • Acknowledgements
  • A note on this new edition
  • Introduction: pitfalls and opportunities
  • What makes good business writing?
  • Creating a good report
  • Preparing to write
  • The power of language
  • Making numbers clear
  • Making proposals persuasive
  • The contribution of layout and presentation
  • Afterword.
Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. How to Write Reports and Proposals provides practical advice on how to impress, convince and persuade your colleagues or clients. It will help you: improve your writing skills; think constructively before writing; create a good report; produce persuasive proposals; use clear and distinctive language; present numbers, graphs and charts effectively.Full of checklists, exercises and examples, How To Write Reports and Proposals is essential reading and will help you to put over a good case with style.
(source: Nielsen Book Data)
  • Acknowledgements
  • A note on this new edition
  • Introduction: pitfalls and opportunities
  • What makes good business writing?
  • Creating a good report
  • Preparing to write
  • The power of language
  • Making numbers clear
  • Making proposals persuasive
  • The contribution of layout and presentation
  • Afterword.
Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. How to Write Reports and Proposals provides practical advice on how to impress, convince and persuade your colleagues or clients. It will help you: improve your writing skills; think constructively before writing; create a good report; produce persuasive proposals; use clear and distinctive language; present numbers, graphs and charts effectively.Full of checklists, exercises and examples, How To Write Reports and Proposals is essential reading and will help you to put over a good case with style.
(source: Nielsen Book Data)
Book
1 electronic text (viii, 311 p.) : ill.
  • Part 1. Proposal logics
  • Part 2. Proposal psychologics
  • Part 3. Proposal preparation.
  • Understanding generic structure logic
  • Understanding the baseline logic
  • Aligning the baseline logic
  • Using a measurable-results orientation
  • Using logic trees to construct your methodology
  • Analyzing the buyers
  • Identifying, selecting, and developing themes
  • Green team reviews
  • Writing the situation and objectives slots
  • Writing the methods slot
  • Writing the qualifications slot
  • Writing the benefits section
  • Writing the fees slot
  • Summary: the proposal development process.
This title presents winning proposals that turn prospects into clients. Based on the proposal-writing system used at A.T. Kearney and KPMG Peat Marwick, "Writing Winning Business Proposals" features proven strategies, along with worksheets and other tools that clearly show clients what they want and will easily seal the deal. Thoroughly updated, the third edition offers general guidelines that apply to all business proposals making this the must-have proposal-writing book to have on hand. "Writing Winning Business Proposals" features: winning formula from top consultants proven to work for any proposal; complete step-by-step process, walking you through all the difficulties; up-to-date, user-friendly redesign with new worksheets and charts; and, updates on fees and collaboration. If you're seeking approval for projects, or want a client to buy, invest or do something, "Writing Winning Business Proposals" is the reference you need to get you to get them to do what you want.
(source: Nielsen Book Data)
  • Part 1. Proposal logics
  • Part 2. Proposal psychologics
  • Part 3. Proposal preparation.
  • Understanding generic structure logic
  • Understanding the baseline logic
  • Aligning the baseline logic
  • Using a measurable-results orientation
  • Using logic trees to construct your methodology
  • Analyzing the buyers
  • Identifying, selecting, and developing themes
  • Green team reviews
  • Writing the situation and objectives slots
  • Writing the methods slot
  • Writing the qualifications slot
  • Writing the benefits section
  • Writing the fees slot
  • Summary: the proposal development process.
This title presents winning proposals that turn prospects into clients. Based on the proposal-writing system used at A.T. Kearney and KPMG Peat Marwick, "Writing Winning Business Proposals" features proven strategies, along with worksheets and other tools that clearly show clients what they want and will easily seal the deal. Thoroughly updated, the third edition offers general guidelines that apply to all business proposals making this the must-have proposal-writing book to have on hand. "Writing Winning Business Proposals" features: winning formula from top consultants proven to work for any proposal; complete step-by-step process, walking you through all the difficulties; up-to-date, user-friendly redesign with new worksheets and charts; and, updates on fees and collaboration. If you're seeking approval for projects, or want a client to buy, invest or do something, "Writing Winning Business Proposals" is the reference you need to get you to get them to do what you want.
(source: Nielsen Book Data)
Book
1 online resource (1 v.) : ill.
  • Foreword Acknowledgements Glossary of tender terms Introduction What is a proposal? Preparing to write Proposal writing Getting information from experts Editing and reviewing Supplier and client culture OJEU proposals Presentation and format Appendix A - Template pages Appendix B - Checklists Further reading.
  • (source: Nielsen Book Data)
This book is a must-have for anyone producing bids and proposals ranging from short covering letters through to tenders for major corporate or government procurement. Sales, marketing, project and technical staff will all benefit from reading the book and keeping a copy on their shelves for reference. It is also useful for business students at all levels. Contents include: The Art of Proposal Writing; The Proposal Lifecycle; Presentation and Format; Corporate and Client Culture.
(source: Nielsen Book Data)
  • Foreword Acknowledgements Glossary of tender terms Introduction What is a proposal? Preparing to write Proposal writing Getting information from experts Editing and reviewing Supplier and client culture OJEU proposals Presentation and format Appendix A - Template pages Appendix B - Checklists Further reading.
  • (source: Nielsen Book Data)
This book is a must-have for anyone producing bids and proposals ranging from short covering letters through to tenders for major corporate or government procurement. Sales, marketing, project and technical staff will all benefit from reading the book and keeping a copy on their shelves for reference. It is also useful for business students at all levels. Contents include: The Art of Proposal Writing; The Proposal Lifecycle; Presentation and Format; Corporate and Client Culture.
(source: Nielsen Book Data)
Book
xvi, 123 p.
  • Foreword Acknowledgements Glossary of tender terms Introduction What is a proposal? Preparing to write Proposal writing Getting information from experts Editing and reviewing Supplier and client culture OJEU proposals Presentation and format Appendix A - Template pages Appendix B - Checklists Further reading.
  • (source: Nielsen Book Data)
This book is a must-have for anyone producing bids and proposals ranging from short covering letters through to tenders for major corporate or government procurement. Sales, marketing, project and technical staff will all benefit from reading the book and keeping a copy on their shelves for reference. It is also useful for business students at all levels. Contents include: The Art of Proposal Writing; The Proposal Lifecycle; Presentation and Format; Corporate and Client Culture.
(source: Nielsen Book Data)
  • Foreword Acknowledgements Glossary of tender terms Introduction What is a proposal? Preparing to write Proposal writing Getting information from experts Editing and reviewing Supplier and client culture OJEU proposals Presentation and format Appendix A - Template pages Appendix B - Checklists Further reading.
  • (source: Nielsen Book Data)
This book is a must-have for anyone producing bids and proposals ranging from short covering letters through to tenders for major corporate or government procurement. Sales, marketing, project and technical staff will all benefit from reading the book and keeping a copy on their shelves for reference. It is also useful for business students at all levels. Contents include: The Art of Proposal Writing; The Proposal Lifecycle; Presentation and Format; Corporate and Client Culture.
(source: Nielsen Book Data)
Book
xiv, 242 p. : ill.
  • Chapter - 1: A bid to succeed-- Chapter - 2: Bidding for public sector contracts-- Chapter - 3: Tendering for the private sector-- Chapter - 4: Bidding for research funding-- Chapter - 5: Pre-qualifying for tender opportunities-- Chapter - 6: Deciding to bid-- Chapter - 7: Analysing the bid specification-- Chapter - 8: Managing the bid-- Chapter - 9: Talking to the client-- Chapter - 10: Bidding in partnership-- Chapter - 11: Thinking the work through-- Chapter - 12: Developing and writing the bid-- Chapter - 13: Explaining approach and methodology-- Chapter - 14: Focusing on contract management-- Chapter - 15: Defining outcomes and deliverables-- Chapter - 16: Communicating added value-- Chapter - 17: Presenting CVs-- Chapter - 18: Describing professional experience-- Chapter - 19: Making good use of graphics-- Chapter - 20: Stating your price-- Chapter - 21: Producing and submitting a bid-- Chapter - 22: Understanding how clients evaluate tenders-- Chapter - 23--: Presentations to clients-- Chapter - 24: Do your own tender auditing-- Chapter - 25: Twelve true stories.
  • (source: Nielsen Book Data)
This unique book is a practical guide to winning contracts and funding through competitive bids, tenders and proposals. Written in a crisp, accessible style using examples and checklists, it explains how to create bids that are outstanding in both technical quality and value for money. This fully updated fourth edition extends the scope and content of the book to make it an even more useful and practical guide to successful tendering. Bids, Tenders and Proposals now includes advice on winning competitive tenders from international funding institutions and aid agencies as well as the latest information on the EU procurement framework, method statements, prequalification documents and e-tendering. A practical guide to winning contracts and funding through competitive bids, tenders and proposals, this excellent title gives the reader the benefit of powerful, best-practice techniques.
(source: Nielsen Book Data)
  • Chapter - 1: A bid to succeed-- Chapter - 2: Bidding for public sector contracts-- Chapter - 3: Tendering for the private sector-- Chapter - 4: Bidding for research funding-- Chapter - 5: Pre-qualifying for tender opportunities-- Chapter - 6: Deciding to bid-- Chapter - 7: Analysing the bid specification-- Chapter - 8: Managing the bid-- Chapter - 9: Talking to the client-- Chapter - 10: Bidding in partnership-- Chapter - 11: Thinking the work through-- Chapter - 12: Developing and writing the bid-- Chapter - 13: Explaining approach and methodology-- Chapter - 14: Focusing on contract management-- Chapter - 15: Defining outcomes and deliverables-- Chapter - 16: Communicating added value-- Chapter - 17: Presenting CVs-- Chapter - 18: Describing professional experience-- Chapter - 19: Making good use of graphics-- Chapter - 20: Stating your price-- Chapter - 21: Producing and submitting a bid-- Chapter - 22: Understanding how clients evaluate tenders-- Chapter - 23--: Presentations to clients-- Chapter - 24: Do your own tender auditing-- Chapter - 25: Twelve true stories.
  • (source: Nielsen Book Data)
This unique book is a practical guide to winning contracts and funding through competitive bids, tenders and proposals. Written in a crisp, accessible style using examples and checklists, it explains how to create bids that are outstanding in both technical quality and value for money. This fully updated fourth edition extends the scope and content of the book to make it an even more useful and practical guide to successful tendering. Bids, Tenders and Proposals now includes advice on winning competitive tenders from international funding institutions and aid agencies as well as the latest information on the EU procurement framework, method statements, prequalification documents and e-tendering. A practical guide to winning contracts and funding through competitive bids, tenders and proposals, this excellent title gives the reader the benefit of powerful, best-practice techniques.
(source: Nielsen Book Data)
Book
viii, 280 p. : ill.
  • Contents Preface Section One: Seven Deadly Sins 1:A Good Proposal Is Hard to Find...But It's Worth Looking 2:Recognizing Reality 3:Rushing to the Exit Section Two: A Primer on Persuasion 4:Understanding Persuasion 5:Winning by a NOSE: The Structure of Persuasion 6:Seven Magic Questions: How To Develop a Client-Centered Message 7:Why the Inuit Hunt Whales and Other Secrets ?of Customer Behavior 8:The Cicero Principle:How to Avoid Talking to Yourself in Print 9:Fluff, Guff, Geek, and Weasel: The Art of Saying What You Mean 10:Weaving Your Web: How to Pull It All Together Right from the Start Section Three: The Art of the Part: Where to Put Your Effort 11:Letter Proposals 12: The Structure and Key Elements of Formal ?Proposals 13:Writing the Business Case 14:Recommending and Substantiating Your Solution 15:Persuasive Answers to RFP Questions 16:Presenting Evidence and Proving Your Points 17:Gathering and Tailoring Reusable Content Section Four: How to Manage the Process Without Losing Your Sanity 18:Deal or No Deal?:Qualifying the Opportunity 19:An Overview of the Proposal Development Process 20:The Pursuit of Perfection: ?Editing Your Proposal 21:The Packaging Is Part of the Product 22:Presenting Your Proposal 23:Tracking Your Success 24:Creating a Proposal Center of Excellence 25:Special Challenges Index.
  • (source: Nielsen Book Data)
Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs - few of which result in new clients or contracts. Now everyone can dramatically boost their success rate with the third edition of "Persuasive Business Proposals". This classic guide explains how to craft compelling messages and powerful proposals that attract prospects' attention and speak to their needs. The new edition includes more valuable information than ever before, including: essential questions for qualifying opportunities; ways to "power up" cover letters and executive summaries; advice for overcoming "value paranoia"; guidelines for incorporating proof into a proposal; and tips for winning renewal contracts. Most people find proposal writing to be tedious and time-consuming - and their documents show it. With clear instructions as well as before-and-after samples, "Persuasive Business Proposals" takes readers step-by-step through a highly effective process for writing customized packages that capture new business.
(source: Nielsen Book Data)
  • Contents Preface Section One: Seven Deadly Sins 1:A Good Proposal Is Hard to Find...But It's Worth Looking 2:Recognizing Reality 3:Rushing to the Exit Section Two: A Primer on Persuasion 4:Understanding Persuasion 5:Winning by a NOSE: The Structure of Persuasion 6:Seven Magic Questions: How To Develop a Client-Centered Message 7:Why the Inuit Hunt Whales and Other Secrets ?of Customer Behavior 8:The Cicero Principle:How to Avoid Talking to Yourself in Print 9:Fluff, Guff, Geek, and Weasel: The Art of Saying What You Mean 10:Weaving Your Web: How to Pull It All Together Right from the Start Section Three: The Art of the Part: Where to Put Your Effort 11:Letter Proposals 12: The Structure and Key Elements of Formal ?Proposals 13:Writing the Business Case 14:Recommending and Substantiating Your Solution 15:Persuasive Answers to RFP Questions 16:Presenting Evidence and Proving Your Points 17:Gathering and Tailoring Reusable Content Section Four: How to Manage the Process Without Losing Your Sanity 18:Deal or No Deal?:Qualifying the Opportunity 19:An Overview of the Proposal Development Process 20:The Pursuit of Perfection: ?Editing Your Proposal 21:The Packaging Is Part of the Product 22:Presenting Your Proposal 23:Tracking Your Success 24:Creating a Proposal Center of Excellence 25:Special Challenges Index.
  • (source: Nielsen Book Data)
Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs - few of which result in new clients or contracts. Now everyone can dramatically boost their success rate with the third edition of "Persuasive Business Proposals". This classic guide explains how to craft compelling messages and powerful proposals that attract prospects' attention and speak to their needs. The new edition includes more valuable information than ever before, including: essential questions for qualifying opportunities; ways to "power up" cover letters and executive summaries; advice for overcoming "value paranoia"; guidelines for incorporating proof into a proposal; and tips for winning renewal contracts. Most people find proposal writing to be tedious and time-consuming - and their documents show it. With clear instructions as well as before-and-after samples, "Persuasive Business Proposals" takes readers step-by-step through a highly effective process for writing customized packages that capture new business.
(source: Nielsen Book Data)
Book
1 online resource (viii, 280 p.) : ill.
  • Contents Preface Section One: Seven Deadly Sins 1:A Good Proposal Is Hard to Find...But It's Worth Looking 2:Recognizing Reality 3:Rushing to the Exit Section Two: A Primer on Persuasion 4:Understanding Persuasion 5:Winning by a NOSE: The Structure of Persuasion 6:Seven Magic Questions: How To Develop a Client-Centered Message 7:Why the Inuit Hunt Whales and Other Secrets ?of Customer Behavior 8:The Cicero Principle:How to Avoid Talking to Yourself in Print 9:Fluff, Guff, Geek, and Weasel: The Art of Saying What You Mean 10:Weaving Your Web: How to Pull It All Together Right from the Start Section Three: The Art of the Part: Where to Put Your Effort 11:Letter Proposals 12: The Structure and Key Elements of Formal ?Proposals 13:Writing the Business Case 14:Recommending and Substantiating Your Solution 15:Persuasive Answers to RFP Questions 16:Presenting Evidence and Proving Your Points 17:Gathering and Tailoring Reusable Content Section Four: How to Manage the Process Without Losing Your Sanity 18:Deal or No Deal?:Qualifying the Opportunity 19:An Overview of the Proposal Development Process 20:The Pursuit of Perfection: ?Editing Your Proposal 21:The Packaging Is Part of the Product 22:Presenting Your Proposal 23:Tracking Your Success 24:Creating a Proposal Center of Excellence 25:Special Challenges Index.
  • (source: Nielsen Book Data)
Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs - few of which result in new clients or contracts. Now everyone can dramatically boost their success rate with the third edition of "Persuasive Business Proposals". This classic guide explains how to craft compelling messages and powerful proposals that attract prospects' attention and speak to their needs. The new edition includes more valuable information than ever before, including: essential questions for qualifying opportunities; ways to "power up" cover letters and executive summaries; advice for overcoming "value paranoia"; guidelines for incorporating proof into a proposal; and tips for winning renewal contracts. Most people find proposal writing to be tedious and time-consuming - and their documents show it. With clear instructions as well as before-and-after samples, "Persuasive Business Proposals" takes readers step-by-step through a highly effective process for writing customized packages that capture new business.
(source: Nielsen Book Data)
  • Contents Preface Section One: Seven Deadly Sins 1:A Good Proposal Is Hard to Find...But It's Worth Looking 2:Recognizing Reality 3:Rushing to the Exit Section Two: A Primer on Persuasion 4:Understanding Persuasion 5:Winning by a NOSE: The Structure of Persuasion 6:Seven Magic Questions: How To Develop a Client-Centered Message 7:Why the Inuit Hunt Whales and Other Secrets ?of Customer Behavior 8:The Cicero Principle:How to Avoid Talking to Yourself in Print 9:Fluff, Guff, Geek, and Weasel: The Art of Saying What You Mean 10:Weaving Your Web: How to Pull It All Together Right from the Start Section Three: The Art of the Part: Where to Put Your Effort 11:Letter Proposals 12: The Structure and Key Elements of Formal ?Proposals 13:Writing the Business Case 14:Recommending and Substantiating Your Solution 15:Persuasive Answers to RFP Questions 16:Presenting Evidence and Proving Your Points 17:Gathering and Tailoring Reusable Content Section Four: How to Manage the Process Without Losing Your Sanity 18:Deal or No Deal?:Qualifying the Opportunity 19:An Overview of the Proposal Development Process 20:The Pursuit of Perfection: ?Editing Your Proposal 21:The Packaging Is Part of the Product 22:Presenting Your Proposal 23:Tracking Your Success 24:Creating a Proposal Center of Excellence 25:Special Challenges Index.
  • (source: Nielsen Book Data)
Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs - few of which result in new clients or contracts. Now everyone can dramatically boost their success rate with the third edition of "Persuasive Business Proposals". This classic guide explains how to craft compelling messages and powerful proposals that attract prospects' attention and speak to their needs. The new edition includes more valuable information than ever before, including: essential questions for qualifying opportunities; ways to "power up" cover letters and executive summaries; advice for overcoming "value paranoia"; guidelines for incorporating proof into a proposal; and tips for winning renewal contracts. Most people find proposal writing to be tedious and time-consuming - and their documents show it. With clear instructions as well as before-and-after samples, "Persuasive Business Proposals" takes readers step-by-step through a highly effective process for writing customized packages that capture new business.
(source: Nielsen Book Data)
Book
1 online resource (xvi, 205 p.) : ill.
While it is becoming increasingly common for contracts to be awarded through formal procurement processes, smaller business are missing out. Without the training and confidence needed to write a successful bid or proposal valuable business can be lost. "Bid Management" is an easy-to-read practical guide which will teach the reader how to think like a professional bid manager. It covers the basics of how to find opportunities, understanding the rules of the game and how to get to know your customer. It also gives essential advice on how to compete with other bidders, present a deliverable and profitable bid, project manage your bid, work out a pricing strategy, clinch the deal and learn from success as well as failure. With an insightful interview with the Director behind the London 2012 Olympic bid, "Bid Management" uncovers the myths of bidding and teaches all the skills needed to get noticed, retain existing clients and win new ones.
(source: Nielsen Book Data)
While it is becoming increasingly common for contracts to be awarded through formal procurement processes, smaller business are missing out. Without the training and confidence needed to write a successful bid or proposal valuable business can be lost. "Bid Management" is an easy-to-read practical guide which will teach the reader how to think like a professional bid manager. It covers the basics of how to find opportunities, understanding the rules of the game and how to get to know your customer. It also gives essential advice on how to compete with other bidders, present a deliverable and profitable bid, project manage your bid, work out a pricing strategy, clinch the deal and learn from success as well as failure. With an insightful interview with the Director behind the London 2012 Olympic bid, "Bid Management" uncovers the myths of bidding and teaches all the skills needed to get noticed, retain existing clients and win new ones.
(source: Nielsen Book Data)
Book
xix, 248 p. : ill.
Book
1 online resource (vi, 192 p.) : ill.
A good business plan should impress potential financial backers by clarifying aims, providing a blueprint for the future of your company and a benchmark against which to measure growth. "How to Prepare a Business Plan" explains the whole process in accessible language and includes guidance on: producing cash flow forecasts and sample business plans; expanding a business; planning the borrowing; and, monitoring business progress. The author introduces several small businesses as case studies, analyses their business plans, monitors their progress and discusses their problems. Whether looking to start up or expand, this practical advice will help anyone to prepare a plan that is tailored to the requirements of their business - one that will get the financial backing you need.
(source: Nielsen Book Data)
A good business plan should impress potential financial backers by clarifying aims, providing a blueprint for the future of your company and a benchmark against which to measure growth. "How to Prepare a Business Plan" explains the whole process in accessible language and includes guidance on: producing cash flow forecasts and sample business plans; expanding a business; planning the borrowing; and, monitoring business progress. The author introduces several small businesses as case studies, analyses their business plans, monitors their progress and discusses their problems. Whether looking to start up or expand, this practical advice will help anyone to prepare a plan that is tailored to the requirements of their business - one that will get the financial backing you need.
(source: Nielsen Book Data)
Book
online resource ([9] p.?)
"This Element is an excerpt from 'The truth about the new rules of business writing' by Natalie Canavor and Claire Meirowitz. How to write successful proposals and grant applications"--Resource description page.
"This Element is an excerpt from 'The truth about the new rules of business writing' by Natalie Canavor and Claire Meirowitz. How to write successful proposals and grant applications"--Resource description page.
Medical Library (Lane)
Status of items at Medical Library (Lane)
Medical Library (Lane) Status
Check Medical Library (Lane) catalog for status
PROQUEST SAFARI Unknown
Book
1 online resource ([9] p.)
"This Element is an excerpt from 'The truth about the new rules of business writing' by Natalie Canavor and Claire Meirowitz. How to write successful proposals and grant applications"--Resource description page.
"This Element is an excerpt from 'The truth about the new rules of business writing' by Natalie Canavor and Claire Meirowitz. How to write successful proposals and grant applications"--Resource description page.
Book
1 online resource (vi, 131 p.) : ill.
Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. "How to Write Reports and Proposals" continues to provide practical pointers for anyone who needs to impress, convince or persuade their colleagues or clients. Using checklists, exercises and examples, it explains how to make a plan of what to write, transfer ideas onto paper and edit them to achieve the best results. There is also invaluable information on the power of language, persuasive writing and presentation. Essential reading for every business person, it will help anyone write appropriately for their target readers and create documents that will achieve the desired results.
(source: Nielsen Book Data)
Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. "How to Write Reports and Proposals" continues to provide practical pointers for anyone who needs to impress, convince or persuade their colleagues or clients. Using checklists, exercises and examples, it explains how to make a plan of what to write, transfer ideas onto paper and edit them to achieve the best results. There is also invaluable information on the power of language, persuasive writing and presentation. Essential reading for every business person, it will help anyone write appropriately for their target readers and create documents that will achieve the desired results.
(source: Nielsen Book Data)
Book
vi, 182 p. ; 24 cm.
  • 1. Writing a business plan
  • 2. Simple cash flow forecasts
  • 3. The very small business
  • 4. Retail and catering
  • 5. Manufacturing
  • 6. Expanding a business
  • 7. The market
  • 8. Planning the borrowing
  • 9. How not to write a business plan - or run a business
  • 10. Maintaining the plan
  • 11. Small business and the trade cycle
  • 12. Monitoring progress
  • 13. Postscript
  • Where to go for further advice
  • App. 1. Help for small businesses
  • App. 2. Useful names, addresses and websites.
A good business plan should impress potential financial backers by clarifying aims, providing a blueprint for the future of your company and a benchmark against which to measure growth. "How to Prepare a Business Plan" explains the whole process clearly, and includes guidance on: producing cash flow forecasts and sample business plans; expanding a business; planning the borrowing; and monitoring business progress. The author introduces several small businesses as case studies, analysing their business plans, monitoring their progress and discussing their problems. Whether you are looking to start up or expand, this practical advice will help you to prepare a plan that is tailored to the requirements of your business - one that will get you the financial backing you need.
(source: Nielsen Book Data)
  • 1. Writing a business plan
  • 2. Simple cash flow forecasts
  • 3. The very small business
  • 4. Retail and catering
  • 5. Manufacturing
  • 6. Expanding a business
  • 7. The market
  • 8. Planning the borrowing
  • 9. How not to write a business plan - or run a business
  • 10. Maintaining the plan
  • 11. Small business and the trade cycle
  • 12. Monitoring progress
  • 13. Postscript
  • Where to go for further advice
  • App. 1. Help for small businesses
  • App. 2. Useful names, addresses and websites.
A good business plan should impress potential financial backers by clarifying aims, providing a blueprint for the future of your company and a benchmark against which to measure growth. "How to Prepare a Business Plan" explains the whole process clearly, and includes guidance on: producing cash flow forecasts and sample business plans; expanding a business; planning the borrowing; and monitoring business progress. The author introduces several small businesses as case studies, analysing their business plans, monitoring their progress and discussing their problems. Whether you are looking to start up or expand, this practical advice will help you to prepare a plan that is tailored to the requirements of your business - one that will get you the financial backing you need.
(source: Nielsen Book Data)
Business Library
Status of items at Business Library
Business Library Status
Stacks
HD62.5 .B55 2008 Unknown
Book
506 p. : ill ; 28 cm.
  • Evaluating you and your business idea
  • Powerful guidelines to writing a winning business plan
  • 101-plus questions to personal and business success
  • Sample business plan--Forward Tech, inc
  • Company overview
  • Product and service description
  • Market analysis
  • Marketing and sales strategy
  • Internet strategy
  • Management and personnel plan
  • Financial projections
  • Executive summary
  • Appendix section of your business plan
  • Raising money
  • The future and building your business
  • Other considerations and helpful hints
  • Financial ratios, glossary, and chart of accounts
  • Helpful internet links.
  • Evaluating you and your business idea
  • Powerful guidelines to writing a winning business plan
  • 101-plus questions to personal and business success
  • Sample business plan--Forward Tech, inc
  • Company overview
  • Product and service description
  • Market analysis
  • Marketing and sales strategy
  • Internet strategy
  • Management and personnel plan
  • Financial projections
  • Executive summary
  • Appendix section of your business plan
  • Raising money
  • The future and building your business
  • Other considerations and helpful hints
  • Financial ratios, glossary, and chart of accounts
  • Helpful internet links.
Business Library
Status of items at Business Library
Business Library Status
Stacks
HD62.5 .C68 2006 Unknown
Book
vi, 118 p. : ill. ; 22 cm.
  • 1. Introduction-- 2. Establishing the strategy-- 3. Choosing the content-- 4. Structuring the proposal-- 5. Tightening up the text-- 6. Obeying the grammar rules-- 7. Obeying the punctuation rules-- 8. Finishing off-- 9. Reviewing the result-- 10. Summary-- Appendix A. The document standard-- Appendix B. References and resources-- Appendix C. Case studies.
  • (source: Nielsen Book Data)
Whether responding to tender from a potential client or pitching a new IT project to the Board, a well-written proposal can be the difference between success and failure. IT Project Proposals: Writing to Win can help you to create high quality, persuasive proposals that will stand out from the crowd. The author explains how to determine the reader's basis of decision and the writer's unique selling points. It discusses the structuring of documents, the secrets behind persuasive writing, and the basic grammar and punctuation rules that will prevent writers from destroying a good argument through bad presentation. Case studies and numerous examples show how the techniques described can be used in real-life situations. The book also introduces an automated questionnaire allowing any IT proposal to be reviewed and rated. Written for IT managers, consultants and anyone else producing internal or commercial proposals promoting software products or services.
(source: Nielsen Book Data)
  • 1. Introduction-- 2. Establishing the strategy-- 3. Choosing the content-- 4. Structuring the proposal-- 5. Tightening up the text-- 6. Obeying the grammar rules-- 7. Obeying the punctuation rules-- 8. Finishing off-- 9. Reviewing the result-- 10. Summary-- Appendix A. The document standard-- Appendix B. References and resources-- Appendix C. Case studies.
  • (source: Nielsen Book Data)
Whether responding to tender from a potential client or pitching a new IT project to the Board, a well-written proposal can be the difference between success and failure. IT Project Proposals: Writing to Win can help you to create high quality, persuasive proposals that will stand out from the crowd. The author explains how to determine the reader's basis of decision and the writer's unique selling points. It discusses the structuring of documents, the secrets behind persuasive writing, and the basic grammar and punctuation rules that will prevent writers from destroying a good argument through bad presentation. Case studies and numerous examples show how the techniques described can be used in real-life situations. The book also introduces an automated questionnaire allowing any IT proposal to be reviewed and rated. Written for IT managers, consultants and anyone else producing internal or commercial proposals promoting software products or services.
(source: Nielsen Book Data)
Book
x, 146 p. ill. ; 25 cm.
Whether responding to tender from a potential client or pitching a new IT project to the Board, a well-written proposal can be the difference between success and failure. IT Project Proposals: Writing to Win can help you to create high quality, persuasive proposals that will stand out from the crowd. The author explains how to determine the reader's basis of decision and the writer's unique selling points. It discusses the structuring of documents, the secrets behind persuasive writing, and the basic grammar and punctuation rules that will prevent writers from destroying a good argument through bad presentation. Case studies and numerous examples show how the techniques described can be used in real-life situations. The book also introduces an automated questionnaire allowing any IT proposal to be reviewed and rated. Written for IT managers, consultants and anyone else producing internal or commercial proposals promoting software products or services.
(source: Nielsen Book Data)
Whether responding to tender from a potential client or pitching a new IT project to the Board, a well-written proposal can be the difference between success and failure. IT Project Proposals: Writing to Win can help you to create high quality, persuasive proposals that will stand out from the crowd. The author explains how to determine the reader's basis of decision and the writer's unique selling points. It discusses the structuring of documents, the secrets behind persuasive writing, and the basic grammar and punctuation rules that will prevent writers from destroying a good argument through bad presentation. Case studies and numerous examples show how the techniques described can be used in real-life situations. The book also introduces an automated questionnaire allowing any IT proposal to be reviewed and rated. Written for IT managers, consultants and anyone else producing internal or commercial proposals promoting software products or services.
(source: Nielsen Book Data)
Book
xv, 254 p. : ill. ; 24 cm.
  • "Contents Acknowledgments Introduction Chapter 1The Power of the A+ Proposal The Proposal: The Make or Break Move How to Put the "Power" into Your Proposals Be Compliant: Powerful Proposals Give Customers What They Request Be Responsive: Powerful Proposals Address Customers' Needs, Key Issues, Values, and Goals What Proposals Reveal About You Six Key Elements of High-Quality Proposals Evaluating Proposals: The Best and the Worst Challenges for Readers Chapter 2A Simple Notion: A Proposal Is a Sales Tool The DNA of Proposals: How Organizations Buy Products and Services Purpose Audience Organization Reader Intent How Buying Decisions Are Made They Won't Buy, Unless You Sell Powerful Proposals: Simple, Clear, and Precise Four Compelling Questions Every Proposal Must Answer Question 1: Why Us? Question 2: Why Not Them? Question 3: So What? Question 4: How So? Challenges for Readers Chapter 3Getting Your Message Across: Technical Proposals for Every Reader The Competitive Advantage: Reader-Friendly Proposals That Sell Compete by Communicating Know Your Audience Overcome Differences Designing the Proposal Two Messages, One Proposal Double Exposure Techniques Challenges for Readers Chapter 4Sell the Benefits: Customer-Oriented Proposals Why Steak Without Sizzle Is Not Enough Customer-Oriented Proposals Who Are the Buyers? What Buyers Look For The "Me" Proposal Reading the Customer's Mind: The "You" Proposal Five Essential Components of a Customer-Focused Proposal Uncover and Respond to the Customer's Underlying Need Address All of the Requirements and Requests Mirror the RFP Emphasize Benefits, Especially Intangible Ones Develop an Effective Proposal Strategy Challenges for Readers Chapter 5What It Takes to Win: Credibility, Acceptability and Preference Establishing Credibility The Right Experience The Right Solution The Right Technology The Right Team Establishing Acceptability Negotiable Terms Competitive Price Conducive Political Environment Creating Preference The Right Relationships A Compelling Story Winning Behaviors Challenges for Readers Chapter 6Winning Executive Summaries: Your Most Powerful Selling Tool The State of the Art: High-Tech Summaries A Powerful Executive Summary: Focus on the Benefits Preparing to Create an Executive Summary Develop Your Win Strategy Build a Compelling Story Line The GIFBP Matrix How to Design an Executive Summary with Impact Brochure Format: Your Best Sales Tool Issues-Driven Executive Summary Ad-Style Executive Summary Four-Page Executive Summary Product-Emulation Executive Summary Customer-Empathy Executive Summary Living Executive Summary: An Evolving Sales Tool The Five Steps Executive Summary Quality Check Chapter 7: Timing Is Everything: Positioning to Win How to Position Your Company to Be a Key Player Begin Early: Build Relationships, Develop Influence, and Win the Customer Creating a Company-Wide "Can-Do" Attitude Challenges for Readers Chapter 8: Proposal Management: The Art of Containing Chaos Frontloading the Effort: Plan and Design Freezing the Offer Planning for and Conducting a Superior Kickoff Meeting Solidify the Team Lay the Foundation: Proposal Planning Establish Credibility: The Process A Failed Kick-Off: Danger Ahead Revising for Quality: The Final Touches Challenges for Readers Chapter 9Getting It Written, Getting It Right: Guide to Creating Compelling Proposals The Seven-Step Section Development Process Step 1: Determine the Content Step 2: Organize the Content Step 3: Develop the Themes Step 4. Develop the Visuals Step 5: Develop the Proofs Step 6: Create a Mock-Up Step 7: Draft the Section Challenges for Readers Chapter 10The Red Team Review Process: Making Sure the Power Is in the Proposal The Role of Reviews in the Proposal Process Themes and Visuals: The Contributions of the Pink Team Pink Team Objectives Pink Team Process Applying the Pink Team Review to the Final Draft Does It Have What It Takes: The Red Team Review Who Is Needed: Selecting Team Members Red Team Objectives Red Team Process Long-Term Benefits Challenges for Readers Chapter 11Learning Forward: Win or Lose Protocols for Continuous Improvement Administering the Protocols Customer Interview Internal Review Lessons Learned Improvement/Implementation Plan Challenges for Readers Appendix AThe Ultimate Weapon: Maximize Proposal Effectiveness with Techies Who Can Sell Appendix BModels of Issue-Driven and Ad-Style Executive Summaries Index About the Authors".
  • (source: Nielsen Book Data)
"Powerful Proposals" gives businesses proven strategies for creating customer-centered documents that outshine the competition every time. "Powerful Proposals" goes beyond "This is what we do" documents and takes the reader step by step through designing sales-focused, individual proposals that highlight the firm's tangible benefits to the client. this book contains invaluable information on creating effective executive summaries, writing themes, and generating the text, plus how to maximise graphics, callouts, and other visual elements.
(source: Nielsen Book Data)
  • "Contents Acknowledgments Introduction Chapter 1The Power of the A+ Proposal The Proposal: The Make or Break Move How to Put the "Power" into Your Proposals Be Compliant: Powerful Proposals Give Customers What They Request Be Responsive: Powerful Proposals Address Customers' Needs, Key Issues, Values, and Goals What Proposals Reveal About You Six Key Elements of High-Quality Proposals Evaluating Proposals: The Best and the Worst Challenges for Readers Chapter 2A Simple Notion: A Proposal Is a Sales Tool The DNA of Proposals: How Organizations Buy Products and Services Purpose Audience Organization Reader Intent How Buying Decisions Are Made They Won't Buy, Unless You Sell Powerful Proposals: Simple, Clear, and Precise Four Compelling Questions Every Proposal Must Answer Question 1: Why Us? Question 2: Why Not Them? Question 3: So What? Question 4: How So? Challenges for Readers Chapter 3Getting Your Message Across: Technical Proposals for Every Reader The Competitive Advantage: Reader-Friendly Proposals That Sell Compete by Communicating Know Your Audience Overcome Differences Designing the Proposal Two Messages, One Proposal Double Exposure Techniques Challenges for Readers Chapter 4Sell the Benefits: Customer-Oriented Proposals Why Steak Without Sizzle Is Not Enough Customer-Oriented Proposals Who Are the Buyers? What Buyers Look For The "Me" Proposal Reading the Customer's Mind: The "You" Proposal Five Essential Components of a Customer-Focused Proposal Uncover and Respond to the Customer's Underlying Need Address All of the Requirements and Requests Mirror the RFP Emphasize Benefits, Especially Intangible Ones Develop an Effective Proposal Strategy Challenges for Readers Chapter 5What It Takes to Win: Credibility, Acceptability and Preference Establishing Credibility The Right Experience The Right Solution The Right Technology The Right Team Establishing Acceptability Negotiable Terms Competitive Price Conducive Political Environment Creating Preference The Right Relationships A Compelling Story Winning Behaviors Challenges for Readers Chapter 6Winning Executive Summaries: Your Most Powerful Selling Tool The State of the Art: High-Tech Summaries A Powerful Executive Summary: Focus on the Benefits Preparing to Create an Executive Summary Develop Your Win Strategy Build a Compelling Story Line The GIFBP Matrix How to Design an Executive Summary with Impact Brochure Format: Your Best Sales Tool Issues-Driven Executive Summary Ad-Style Executive Summary Four-Page Executive Summary Product-Emulation Executive Summary Customer-Empathy Executive Summary Living Executive Summary: An Evolving Sales Tool The Five Steps Executive Summary Quality Check Chapter 7: Timing Is Everything: Positioning to Win How to Position Your Company to Be a Key Player Begin Early: Build Relationships, Develop Influence, and Win the Customer Creating a Company-Wide "Can-Do" Attitude Challenges for Readers Chapter 8: Proposal Management: The Art of Containing Chaos Frontloading the Effort: Plan and Design Freezing the Offer Planning for and Conducting a Superior Kickoff Meeting Solidify the Team Lay the Foundation: Proposal Planning Establish Credibility: The Process A Failed Kick-Off: Danger Ahead Revising for Quality: The Final Touches Challenges for Readers Chapter 9Getting It Written, Getting It Right: Guide to Creating Compelling Proposals The Seven-Step Section Development Process Step 1: Determine the Content Step 2: Organize the Content Step 3: Develop the Themes Step 4. Develop the Visuals Step 5: Develop the Proofs Step 6: Create a Mock-Up Step 7: Draft the Section Challenges for Readers Chapter 10The Red Team Review Process: Making Sure the Power Is in the Proposal The Role of Reviews in the Proposal Process Themes and Visuals: The Contributions of the Pink Team Pink Team Objectives Pink Team Process Applying the Pink Team Review to the Final Draft Does It Have What It Takes: The Red Team Review Who Is Needed: Selecting Team Members Red Team Objectives Red Team Process Long-Term Benefits Challenges for Readers Chapter 11Learning Forward: Win or Lose Protocols for Continuous Improvement Administering the Protocols Customer Interview Internal Review Lessons Learned Improvement/Implementation Plan Challenges for Readers Appendix AThe Ultimate Weapon: Maximize Proposal Effectiveness with Techies Who Can Sell Appendix BModels of Issue-Driven and Ad-Style Executive Summaries Index About the Authors".
  • (source: Nielsen Book Data)
"Powerful Proposals" gives businesses proven strategies for creating customer-centered documents that outshine the competition every time. "Powerful Proposals" goes beyond "This is what we do" documents and takes the reader step by step through designing sales-focused, individual proposals that highlight the firm's tangible benefits to the client. this book contains invaluable information on creating effective executive summaries, writing themes, and generating the text, plus how to maximise graphics, callouts, and other visual elements.
(source: Nielsen Book Data)
Book
viii, 248 p. : ill. ; 23 cm.
  • "Section I: Why You Need This Book 1. The Challenges You Face 2. A Good Proposal Is Hard to Find Section II: A Primer on Persuasion 3. Why the Intuit Hunt Whales and Other Secrets of Customer Behavior 4. The Structure of Persuasion 5. Developing a Client-Centered Message Every Time You Write 6. Understanding the Customer: The Cicero Principle 7. Establishing Your Credibility Section III: How to Manage the Process and Keep Your Sanity 8. An Overview of the Proposal Development Process 9. Writing from the Right Brain: Getting Your Ideas Organized 10. Presenting a Winning Value Proposition 11. The Structure of the Letter Proposal 12. The Structure of the Formal Proposal 13. Writing Research Proposals and Proposals for Grants 14. Packaging Your Proposals for Success 15. Presenting Your Proposal 16. What to Do After You Submit 17. Writing in the Midst of a Storm: How to Deal with Bad News & Negative Publicity 18. Creating a Proposal Center of Excellence 19. Proposal Metrics -- How to Measure Your Success 20. Automating the Process Section IV: Writing to Win 21. Give the Reader a KISS! 22. Word Choice: Six Traps to Avoid 23: Sentence Structure: Maximizing Your Clarity 24. Editing Your Proposal".
  • (source: Nielsen Book Data)
"With over 40,000 copies sold, the first edition of "Persuasive Business Proposals" helped many readers construct dynamic, effective proposals. Now in paperback, this fully-revised second edition still gives readers simple, effective techniques for organizing, writing, and delivering proposals while updating the author's winning strategies for today's global business environment. By cutting through the confusion, and providing dozens of real-world examples, this updated version provides step-by-step instructions for crafting value-centered, recipient-specific proposal packages, with all-new discussions on: how to increase business using new communication channels from e-mail and electronic submissions to PDF, HTML, and others; and, the Seven Worst Proposal Mistakes illustrated with real-world examples. This is an essential book for anyone seeking to win contracts and sell projects".
(source: Nielsen Book Data)
  • "Section I: Why You Need This Book 1. The Challenges You Face 2. A Good Proposal Is Hard to Find Section II: A Primer on Persuasion 3. Why the Intuit Hunt Whales and Other Secrets of Customer Behavior 4. The Structure of Persuasion 5. Developing a Client-Centered Message Every Time You Write 6. Understanding the Customer: The Cicero Principle 7. Establishing Your Credibility Section III: How to Manage the Process and Keep Your Sanity 8. An Overview of the Proposal Development Process 9. Writing from the Right Brain: Getting Your Ideas Organized 10. Presenting a Winning Value Proposition 11. The Structure of the Letter Proposal 12. The Structure of the Formal Proposal 13. Writing Research Proposals and Proposals for Grants 14. Packaging Your Proposals for Success 15. Presenting Your Proposal 16. What to Do After You Submit 17. Writing in the Midst of a Storm: How to Deal with Bad News & Negative Publicity 18. Creating a Proposal Center of Excellence 19. Proposal Metrics -- How to Measure Your Success 20. Automating the Process Section IV: Writing to Win 21. Give the Reader a KISS! 22. Word Choice: Six Traps to Avoid 23: Sentence Structure: Maximizing Your Clarity 24. Editing Your Proposal".
  • (source: Nielsen Book Data)
"With over 40,000 copies sold, the first edition of "Persuasive Business Proposals" helped many readers construct dynamic, effective proposals. Now in paperback, this fully-revised second edition still gives readers simple, effective techniques for organizing, writing, and delivering proposals while updating the author's winning strategies for today's global business environment. By cutting through the confusion, and providing dozens of real-world examples, this updated version provides step-by-step instructions for crafting value-centered, recipient-specific proposal packages, with all-new discussions on: how to increase business using new communication channels from e-mail and electronic submissions to PDF, HTML, and others; and, the Seven Worst Proposal Mistakes illustrated with real-world examples. This is an essential book for anyone seeking to win contracts and sell projects".
(source: Nielsen Book Data)

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