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  • Part 1. Understanding Marketing Management 1. Defining Marketing for the New Realities 2. Developing Marketing Strategies and Plans Part 2. Capturing Marketing Insights 3. Collecting Information and Forecasting Demand 4. Conducting Marketing Research Part 3. Connecting with Customers 5. Creating Long-term Loyalty Relationships 6. Analyzing Consumer Markets 7. Analyzing Business Markets 8. Tapping into Global Markets Part 4. Building Strong Brands 9. Identifying Market Segments and Targets 10. Crafting the Brand Positioning 11. Creating Brand Equity 12. Meeting Competition and Driving Growth Part 5. Shaping the Market Offerings 13. Setting Product Strategy 14. Designing and Managing Services 15. Introducing New Market Offerings 16. Developing Pricing Strategies and Programs Part 6. Delivering Value 17. Designing and Managing Integrated Marketing Channels 18. Managing Retailing, Wholesaling, and Logistics Part 7. Communicating Value 19. Designing and Managing Integrated Marketing Communications 20. Managing Digital Communications: Online, Social Media and Mobile Marketing 21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations 22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling Part 8. Managing the Marketing Organization 23. Conducting Marketing Responsibly for Long-Term Success.
  • (source: Nielsen Book Data)
NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496/ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461/ISBN-13: 9780133856460 and ISBN-10: 0133876802/ISBN-13: 9780133876802. For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Also available with MyMarketingLab(TM) MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
(source: Nielsen Book Data)
  • Part 1. Understanding Marketing Management 1. Defining Marketing for the New Realities 2. Developing Marketing Strategies and Plans Part 2. Capturing Marketing Insights 3. Collecting Information and Forecasting Demand 4. Conducting Marketing Research Part 3. Connecting with Customers 5. Creating Long-term Loyalty Relationships 6. Analyzing Consumer Markets 7. Analyzing Business Markets 8. Tapping into Global Markets Part 4. Building Strong Brands 9. Identifying Market Segments and Targets 10. Crafting the Brand Positioning 11. Creating Brand Equity 12. Meeting Competition and Driving Growth Part 5. Shaping the Market Offerings 13. Setting Product Strategy 14. Designing and Managing Services 15. Introducing New Market Offerings 16. Developing Pricing Strategies and Programs Part 6. Delivering Value 17. Designing and Managing Integrated Marketing Channels 18. Managing Retailing, Wholesaling, and Logistics Part 7. Communicating Value 19. Designing and Managing Integrated Marketing Communications 20. Managing Digital Communications: Online, Social Media and Mobile Marketing 21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations 22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling Part 8. Managing the Marketing Organization 23. Conducting Marketing Responsibly for Long-Term Success.
  • (source: Nielsen Book Data)
NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496/ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461/ISBN-13: 9780133856460 and ISBN-10: 0133876802/ISBN-13: 9780133876802. For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Also available with MyMarketingLab(TM) MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
(source: Nielsen Book Data)
Business Library
Status of items at Business Library
Business Library Status
Stacks
HF5415.13 .K64 2016 Unknown
Book
iv, 361 pages : ill. ; 22 cm
Business Library
Status of items at Business Library
Business Library Status
Stacks
BF637.L4 D475 2015 Unknown
Book
221 pages : illustrations ; 25 cm
You aspire to lead with greater impact. The problem is you're busy executing on today's demands. You know you have to carve out time from your day job to build your leadership skills, but it's easy to let immediate problems and old mind-sets get in the way. Herminia Ibarra--an expert on professional leadership and development and a renowned professor at INSEAD, a leading international business school--shows how managers and executives at all levels can step up to leadership by making small but crucial changes in their jobs, their networks, and themselves. In "Act Like a Leader, Think Like a Leader, " she offers advice to help you: - Redefine your job in order to make more strategic contributions- Diversify your network so that you connect to, and learn from, a bigger range of stakeholders- Become more playful with your self-concept, allowing your familiar--and possibly outdated--leadership style to evolve Ibarra turns the usual "think first and "then" act" philosophy on its head by arguing that doing these three things will help you learn through action and will increase what she calls your "outsight"--the valuable external perspective you gain from direct experiences and experimentation. As opposed to insight, outsight will then help change the way you think as a leader: about what kind of work is important; how you should invest your time; why and which relationships matter in informing and supporting your leadership; and, ultimately, who you want to become. Packed with self-assessments and practical advice to help define your most pressing leadership challenges, this book will help you devise a plan of action to become a better leader and move your career to the next level. It's time to learn by doing.
(source: Nielsen Book Data)
You aspire to lead with greater impact. The problem is you're busy executing on today's demands. You know you have to carve out time from your day job to build your leadership skills, but it's easy to let immediate problems and old mind-sets get in the way. Herminia Ibarra--an expert on professional leadership and development and a renowned professor at INSEAD, a leading international business school--shows how managers and executives at all levels can step up to leadership by making small but crucial changes in their jobs, their networks, and themselves. In "Act Like a Leader, Think Like a Leader, " she offers advice to help you: - Redefine your job in order to make more strategic contributions- Diversify your network so that you connect to, and learn from, a bigger range of stakeholders- Become more playful with your self-concept, allowing your familiar--and possibly outdated--leadership style to evolve Ibarra turns the usual "think first and "then" act" philosophy on its head by arguing that doing these three things will help you learn through action and will increase what she calls your "outsight"--the valuable external perspective you gain from direct experiences and experimentation. As opposed to insight, outsight will then help change the way you think as a leader: about what kind of work is important; how you should invest your time; why and which relationships matter in informing and supporting your leadership; and, ultimately, who you want to become. Packed with self-assessments and practical advice to help define your most pressing leadership challenges, this book will help you devise a plan of action to become a better leader and move your career to the next level. It's time to learn by doing.
(source: Nielsen Book Data)
Business Library
Status of items at Business Library
Business Library Status
Stacks
HD57.7 .I35 2015 Unknown
Book
xiv, 255 pages ; 24 cm.
This monograph critically examines the adoption of Anglo-American models of corporate governance and financial reporting in China. More specifically, it examines whether measures taken by the Chinese government, including the adoption of the International Financial Reporting Standards, the introduction of independent directors and audit committees, and the strengthening of auditor independence, are likely to improve the quality of financial reporting. A comprehensive theoretical framework based on institutional theory, which incorporates international influences, domestic influences, and intraorganizational dynamics, was developed. The findings suggest that the current institutional environment in China does not yet fully support Anglo-American practices. The implementation of internationally acceptable principles and standards is largely symbolic rather than instrumental. This monograph shows how contradictory institutional pressures shape the process and outcome of loose coupling between regulations and actual operations, which are intertwined with organizations' conflicts of interest and power dependence within China's institutional setting.
(source: Nielsen Book Data)
This monograph critically examines the adoption of Anglo-American models of corporate governance and financial reporting in China. More specifically, it examines whether measures taken by the Chinese government, including the adoption of the International Financial Reporting Standards, the introduction of independent directors and audit committees, and the strengthening of auditor independence, are likely to improve the quality of financial reporting. A comprehensive theoretical framework based on institutional theory, which incorporates international influences, domestic influences, and intraorganizational dynamics, was developed. The findings suggest that the current institutional environment in China does not yet fully support Anglo-American practices. The implementation of internationally acceptable principles and standards is largely symbolic rather than instrumental. This monograph shows how contradictory institutional pressures shape the process and outcome of loose coupling between regulations and actual operations, which are intertwined with organizations' conflicts of interest and power dependence within China's institutional setting.
(source: Nielsen Book Data)
Business Library
Status of items at Business Library
Business Library Status
Stacks
HF5616 .C6 W82 2015 Unknown
Book
1 online resource.
  • The pitch
  • Account planning
  • Creative
  • Account services
  • Production and media
  • Audience testing.
In "Advertising Diversity" Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los Angeles, Shankar illustrates the day-to-day process of creating and producing broadcast and internet advertisements. She examines the adaptation of general market brand identities for Asian American audiences, the ways ad executives make Asian cultural and linguistic concepts accessible to their clients, and the differences between casting Asian Americans in ads for general and multicultural markets. Shankar argues that as a form of racialized communication, advertising shapes the political and social status of Asian Americans, transforming them from "model minorities" to "model consumers." Asian Americans became visible in the twenty-first century United States through a process Shankar calls "racial naturalization." Once seen as foreign, their framing as model consumers has legitimized their presence in the American popular culture landscape. By making the category of Asian American suitable for consumption, ad agencies shape and refine the population they aim to represent.
(source: Nielsen Book Data)
  • The pitch
  • Account planning
  • Creative
  • Account services
  • Production and media
  • Audience testing.
In "Advertising Diversity" Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los Angeles, Shankar illustrates the day-to-day process of creating and producing broadcast and internet advertisements. She examines the adaptation of general market brand identities for Asian American audiences, the ways ad executives make Asian cultural and linguistic concepts accessible to their clients, and the differences between casting Asian Americans in ads for general and multicultural markets. Shankar argues that as a form of racialized communication, advertising shapes the political and social status of Asian Americans, transforming them from "model minorities" to "model consumers." Asian Americans became visible in the twenty-first century United States through a process Shankar calls "racial naturalization." Once seen as foreign, their framing as model consumers has legitimized their presence in the American popular culture landscape. By making the category of Asian American suitable for consumption, ad agencies shape and refine the population they aim to represent.
(source: Nielsen Book Data)
Business Library
Status of items at Business Library
Business Library Status
Online resource
(no call number) Unknown
Book
viii, 470 pages ; 25 cm
From the American Revolution through the Civil Rights movement, Americans have long mobilized against political, social, and economic privilege. Hierarchies based on inheritance, wealth, and political preferment were treated as obnoxious and a threat to democracy. Mass movements envisioned a new world supplanting dog-eat-dog capitalism. But over the last half-century that political will and cultural imagination have vanished. Why? THE AGE OF ACQUIESCENCE seeks to solve that mystery. Steve Fraser's account of national transformation brilliantly examines the rise of American capitalism, the visionary attempts to protect the democratic commonwealth, and the great surrender to today's delusional fables of freedom and the politics of fear. Effervescent and razorsharp, THE AGE OF ACQUIESCENCE will be one of the most provocative and talked-about books of the year.
(source: Nielsen Book Data)
From the American Revolution through the Civil Rights movement, Americans have long mobilized against political, social, and economic privilege. Hierarchies based on inheritance, wealth, and political preferment were treated as obnoxious and a threat to democracy. Mass movements envisioned a new world supplanting dog-eat-dog capitalism. But over the last half-century that political will and cultural imagination have vanished. Why? THE AGE OF ACQUIESCENCE seeks to solve that mystery. Steve Fraser's account of national transformation brilliantly examines the rise of American capitalism, the visionary attempts to protect the democratic commonwealth, and the great surrender to today's delusional fables of freedom and the politics of fear. Effervescent and razorsharp, THE AGE OF ACQUIESCENCE will be one of the most provocative and talked-about books of the year.
(source: Nielsen Book Data)
Business Library
Status of items at Business Library
Business Library Status
Stacks
E169 .Z8 F73 2015 Unknown
Book
1 online resource (317 pages)
  • Acknowledgments vii 1 Financial Threats and Self-Undermining Rhetoric 1 2 Do Americans View Financial Threats as Important Political Issues? 35 3 Who Mobilizes? 81 4 Why Rhetoric about Economic Insecurity Can Be Self-Undermining 107 5 How People Respond to Participation Requests 117 6 Political Voice across Issues 161 7 Self-Undermining Rhetoric in the Past and Present 193 Appendix A: Multivariate Models from Chapter 2 213 Appendix B: Analysis of the Washington D.C., Interest-Group Community 217 Appendix C: Multivariate Models from Chapter 5 227 Appendix D: Noncompliance in the ACSCAN Donation Experiment 230 Appendix E: Materials for Experiments in Chapter 5 233 Appendix F: Multivariate Models from Chapter 6 243 Appendix G: Details on Variable Coding for Multivariate Models throughout the Book 249 Notes 253 Bibliography 283 Index 297.
  • (source: Nielsen Book Data)
Americans today face no shortage of threats to their financial well-being, such as job and retirement insecurity, health care costs, and spiraling college tuition. While one might expect that these concerns would motivate people to become more politically engaged on the issues, this often doesn't happen, and the resulting inaction carries consequences for political debates and public policy. Moving beyond previously studied barriers to political organization, American Insecurity sheds light on the public's inaction over economic insecurities by showing that the rhetoric surrounding these issues is actually self-undermining. By their nature, the very arguments intended to mobilize individuals-asking them to devote money or time to politics-remind citizens of their economic fears and personal constraints, leading to undermobilization and nonparticipation. Adam Seth Levine explains why the set of people who become politically active on financial insecurity issues is therefore quite narrow. When money is needed, only those who care about the issues but are not personally affected become involved. When time is needed, participation is limited to those not personally affected or those who are personally affected but outside of the labor force with time to spare. The latter explains why it is relatively easy to mobilize retirees on topics that reflect personal financial concerns, such as Social Security and Medicare. In general, however, when political representation requires a large group to make their case, economic insecurity threats are uniquely disadvantaged. Scrutinizing the foundations of political behavior, American Insecurity offers a new perspective on collective participation.
(source: Nielsen Book Data)
  • Acknowledgments vii 1 Financial Threats and Self-Undermining Rhetoric 1 2 Do Americans View Financial Threats as Important Political Issues? 35 3 Who Mobilizes? 81 4 Why Rhetoric about Economic Insecurity Can Be Self-Undermining 107 5 How People Respond to Participation Requests 117 6 Political Voice across Issues 161 7 Self-Undermining Rhetoric in the Past and Present 193 Appendix A: Multivariate Models from Chapter 2 213 Appendix B: Analysis of the Washington D.C., Interest-Group Community 217 Appendix C: Multivariate Models from Chapter 5 227 Appendix D: Noncompliance in the ACSCAN Donation Experiment 230 Appendix E: Materials for Experiments in Chapter 5 233 Appendix F: Multivariate Models from Chapter 6 243 Appendix G: Details on Variable Coding for Multivariate Models throughout the Book 249 Notes 253 Bibliography 283 Index 297.
  • (source: Nielsen Book Data)
Americans today face no shortage of threats to their financial well-being, such as job and retirement insecurity, health care costs, and spiraling college tuition. While one might expect that these concerns would motivate people to become more politically engaged on the issues, this often doesn't happen, and the resulting inaction carries consequences for political debates and public policy. Moving beyond previously studied barriers to political organization, American Insecurity sheds light on the public's inaction over economic insecurities by showing that the rhetoric surrounding these issues is actually self-undermining. By their nature, the very arguments intended to mobilize individuals-asking them to devote money or time to politics-remind citizens of their economic fears and personal constraints, leading to undermobilization and nonparticipation. Adam Seth Levine explains why the set of people who become politically active on financial insecurity issues is therefore quite narrow. When money is needed, only those who care about the issues but are not personally affected become involved. When time is needed, participation is limited to those not personally affected or those who are personally affected but outside of the labor force with time to spare. The latter explains why it is relatively easy to mobilize retirees on topics that reflect personal financial concerns, such as Social Security and Medicare. In general, however, when political representation requires a large group to make their case, economic insecurity threats are uniquely disadvantaged. Scrutinizing the foundations of political behavior, American Insecurity offers a new perspective on collective participation.
(source: Nielsen Book Data)
Business Library
Status of items at Business Library
Business Library Status
Online resource
(no call number) Unknown
Book
x, 512 pages ; 25 cm
Business Library
Status of items at Business Library
Business Library Status
Stacks
RA395 .A3 B75 2015 Unknown
Book
1 online resource Digital: text file.
"From her years as a presidential press secretary to her debates with colleagues on Fox News' The Five, Dana Perino reveals the lessons she's learned that have guided her through life, including stories from behind the scenes at the White House with President George W. Bush that the cameras never captured. Thoughtful, inspiring and often surprising, AND THE GOOD NEWS IS... traces Dana's unlikely journey through politics, the White House, and television. She has an uncanny ability for knowing what to say and how best to say it. A recurring theme in AND THE GOOD NEWS IS...is that planning has never worked for Dana; every time she has made a plan, something unexpected-and often better-has happened. AND THE GOOD NEWS IS... blends a candid self-portrait with advice for allowing one's very best personality traits to shine through, emphasizing that dignity and civility are choices we make for ourselves. "-- Provided by publisher.
"From her years as a presidential press secretary to her debates with colleagues on Fox News' The Five, Dana Perino reveals the lessons she's learned that have guided her through life, including stories from behind the scenes at the White House with President George W. Bush that the cameras never captured. Thoughtful, inspiring and often surprising, AND THE GOOD NEWS IS... traces Dana's unlikely journey through politics, the White House, and television. She has an uncanny ability for knowing what to say and how best to say it. A recurring theme in AND THE GOOD NEWS IS...is that planning has never worked for Dana; every time she has made a plan, something unexpected-and often better-has happened. AND THE GOOD NEWS IS... blends a candid self-portrait with advice for allowing one's very best personality traits to shine through, emphasizing that dignity and civility are choices we make for ourselves. "-- Provided by publisher.
Business Library
Status of items at Business Library
Business Library Status
Online resource
(no call number) Unknown
Book
1 online resource.
  • FOREWORD xiii Bill George PREFACE xvii Steven B. Sample ACKNOWLEDGMENTS xxiii INTRODUCTION 1 1 REDEFINING SUCCESS AND FAILURE 11 2 WHY SUCCESS REQUIRES THE RIGHT KIND OF APPETITE FOR THE FIGHT 31 3 ACCEPTING AND EXERCISING MORAL RESPONSIBILITY: THE ABILITY TO ACCEPT AND MANAGE RESPONSIBILITY FOR DIFFICULT ETHICAL CHOICES 45 4 A VOIDING GROUPTHINK, MASS MEDIA, AND THE FAILURES OF THE HERD 61 5 A TIMELESS READING LIST THAT LEADS TO TIMELY SUCCESS 77 6 WHEN FAILURE IS BAKED INTO THE SYSTEM 95 7 BANKRUPTCY AND FAILURE AS THE GREAT AMERICAN PASTIME: A LAND OF SECOND CHANCES 109 CONCLUSION: REDEEMING FAILURE 119 NOTE FROM THE WRITER 127 NOTES 135 ABOUT THE AUTHORS 139.
  • (source: Nielsen Book Data)
For the first time, a top leadership scholar and a top leadership practitioner explore the true duties, demands, and privileges of leadership. Intellectual sparks flew when Warren Bennis, the father of modern leadership studies and Steven B. Sample, one of the most accomplished university presidents in recent history, came together for candid explorations of the forces that shape successful leaders and unsuccessful ones. The Art and Adventure of Leadership, their final collab-oration, reveals the profound insights that the authors gained together over the 16 years in which they co-taught one of the most popular leadership courses in America. Here, each brings his own distinct vantage point as they address the mechanics and mysteries of leadership. The result is a unique examination of the journey of great leaders from momentary setbacks to ultimate success. It offers profound lessons on what determines the difference between failure and redemption for leaders. And it illu-minates important and overlooked dimensions of great leaders ranging from Winston Churchill to Steve Jobs. Together, they explore why: * A mature leader must grasp when it s healthy to risk failure, and when failure can t be tolerated at any cost * Leadership isn t for everyone and requires a particular set of skills and competencies that are often glossed over in most management literature * To succeed in an uncertain and fast-changing world, a shrewd leader must understand which aspects of human society change and which aspects never change * A mature, wise leader must seek a balance between high-minded ideals and the gritty realities and compromises that leaders face in their daily lives * Above all, meaningful leadership remains a matter of character With incredible insight, this book examines why George Washington, Abraham Lincoln, and other giants were able to recover from failures, learn resilience, and prepare themselves for their moments of destiny. In so doing, it demonstrates and helps cultivate the leadership skills that you need to create your own most meaningful legacy. The Art and Adventure of Leadership is a unique look at lead-ership, and a critical resource for the leaders of tomorrow.
(source: Nielsen Book Data)
  • FOREWORD xiii Bill George PREFACE xvii Steven B. Sample ACKNOWLEDGMENTS xxiii INTRODUCTION 1 1 REDEFINING SUCCESS AND FAILURE 11 2 WHY SUCCESS REQUIRES THE RIGHT KIND OF APPETITE FOR THE FIGHT 31 3 ACCEPTING AND EXERCISING MORAL RESPONSIBILITY: THE ABILITY TO ACCEPT AND MANAGE RESPONSIBILITY FOR DIFFICULT ETHICAL CHOICES 45 4 A VOIDING GROUPTHINK, MASS MEDIA, AND THE FAILURES OF THE HERD 61 5 A TIMELESS READING LIST THAT LEADS TO TIMELY SUCCESS 77 6 WHEN FAILURE IS BAKED INTO THE SYSTEM 95 7 BANKRUPTCY AND FAILURE AS THE GREAT AMERICAN PASTIME: A LAND OF SECOND CHANCES 109 CONCLUSION: REDEEMING FAILURE 119 NOTE FROM THE WRITER 127 NOTES 135 ABOUT THE AUTHORS 139.
  • (source: Nielsen Book Data)
For the first time, a top leadership scholar and a top leadership practitioner explore the true duties, demands, and privileges of leadership. Intellectual sparks flew when Warren Bennis, the father of modern leadership studies and Steven B. Sample, one of the most accomplished university presidents in recent history, came together for candid explorations of the forces that shape successful leaders and unsuccessful ones. The Art and Adventure of Leadership, their final collab-oration, reveals the profound insights that the authors gained together over the 16 years in which they co-taught one of the most popular leadership courses in America. Here, each brings his own distinct vantage point as they address the mechanics and mysteries of leadership. The result is a unique examination of the journey of great leaders from momentary setbacks to ultimate success. It offers profound lessons on what determines the difference between failure and redemption for leaders. And it illu-minates important and overlooked dimensions of great leaders ranging from Winston Churchill to Steve Jobs. Together, they explore why: * A mature leader must grasp when it s healthy to risk failure, and when failure can t be tolerated at any cost * Leadership isn t for everyone and requires a particular set of skills and competencies that are often glossed over in most management literature * To succeed in an uncertain and fast-changing world, a shrewd leader must understand which aspects of human society change and which aspects never change * A mature, wise leader must seek a balance between high-minded ideals and the gritty realities and compromises that leaders face in their daily lives * Above all, meaningful leadership remains a matter of character With incredible insight, this book examines why George Washington, Abraham Lincoln, and other giants were able to recover from failures, learn resilience, and prepare themselves for their moments of destiny. In so doing, it demonstrates and helps cultivate the leadership skills that you need to create your own most meaningful legacy. The Art and Adventure of Leadership is a unique look at lead-ership, and a critical resource for the leaders of tomorrow.
(source: Nielsen Book Data)
Business Library
Status of items at Business Library
Business Library Status
Online resource
(no call number) Unknown
Book
x, 326 pages : illustrations ; 25 cm
Business Library
Status of items at Business Library
Business Library Status
Popular Business Books
HD62.5 .K38 2015 Unknown
Book
ix, 689 pages ; 25 cm
In this fifth edition of Basic Economics, Thomas Sowell revises and updates his popular book on common sense economics, bringing the world into clearer focus through a basic understanding of the fundamental economic principles and how they explain our lives. Drawing on lively examples from around the world and from centuries of history, Sowell explains basic economic principles for the general public in plain English. Basic Economics, which has now been translated into six languages and has additional material online, remains true to its core principle: that the fundamental facts and principles of economics do not require jargon, graphs, or equations, and can be learned in a relaxed and even enjoyable way.
(source: Nielsen Book Data)
In this fifth edition of Basic Economics, Thomas Sowell revises and updates his popular book on common sense economics, bringing the world into clearer focus through a basic understanding of the fundamental economic principles and how they explain our lives. Drawing on lively examples from around the world and from centuries of history, Sowell explains basic economic principles for the general public in plain English. Basic Economics, which has now been translated into six languages and has additional material online, remains true to its core principle: that the fundamental facts and principles of economics do not require jargon, graphs, or equations, and can be learned in a relaxed and even enjoyable way.
(source: Nielsen Book Data)
Business Library
Status of items at Business Library
Business Library Status
Stacks
HB171 .S713 2015 Unknown
Sound recording
1 sound file : digital Digital: audio file.
"Based on the hugely popular cover story about Steve Jobs in Fast Company in May 2012, this is the behind the scenes account of how Steve Jobs arguably became the most famous and visionary CEO in history. Award-winning journalist Brent Schlender and veteran editor Rick Tetzeli have interviewed friends, industry insiders, and the people who knew Jobs best throughout his evolution as a CEO and leader. In addition Schlender, who knew Jobs personally for 25 years, has over 100 hours of interview tapes with Jobs to draw on, many hours of which have never before been transcribed"-- Provided by publisher.
"Based on the hugely popular cover story about Steve Jobs in Fast Company in May 2012, this is the behind the scenes account of how Steve Jobs arguably became the most famous and visionary CEO in history. Award-winning journalist Brent Schlender and veteran editor Rick Tetzeli have interviewed friends, industry insiders, and the people who knew Jobs best throughout his evolution as a CEO and leader. In addition Schlender, who knew Jobs personally for 25 years, has over 100 hours of interview tapes with Jobs to draw on, many hours of which have never before been transcribed"-- Provided by publisher.
Business Library
Status of items at Business Library
Business Library Status
Online resource
(no call number) Unknown
Book
1 online resource Digital: text file.
"Based on the hugely popular cover story about Steve Jobs in Fast Company in May 2012, this is the behind the scenes account of how Steve Jobs arguably became the most famous and visionary CEO in history. Award-winning journalist Brent Schlender and veteran editor Rick Tetzeli have interviewed friends, industry insiders, and the people who knew Jobs best throughout his evolution as a CEO and leader. In addition Schlender, who knew Jobs personally for 25 years, has over 100 hours of interview tapes with Jobs to draw on, many hours of which have never before been transcribed"-- Provided by publisher.
"Based on the hugely popular cover story about Steve Jobs in Fast Company in May 2012, this is the behind the scenes account of how Steve Jobs arguably became the most famous and visionary CEO in history. Award-winning journalist Brent Schlender and veteran editor Rick Tetzeli have interviewed friends, industry insiders, and the people who knew Jobs best throughout his evolution as a CEO and leader. In addition Schlender, who knew Jobs personally for 25 years, has over 100 hours of interview tapes with Jobs to draw on, many hours of which have never before been transcribed"-- Provided by publisher.
Business Library
Status of items at Business Library
Business Library Status
Online resource
(no call number) Unknown
Book
viii, 447 pages, 16 pages of unnumbered plates : illustrations (chiefly color) ; 24 cm
  • Steve Jobs in the Garden of Allah
  • "I didn't want to be a businessman"
  • Breakthrough and breakdown
  • What's next?
  • A side bet
  • Bill Gates pays a visit --Luck
  • Bozos, bastards, and keepers
  • Maybe they had to be crazy
  • Following your nose
  • Do your level best
  • Two decisions
  • Stanford
  • A safe haven for Pixar
  • The whole widget
  • Blind spots, grudges, and sharp elbows
  • "Just tell them I'm being an asshole."
Based on the popular cover story about Steve Jobs in Fast Company in May 2012, this is the behind the scenes account of how Steve Jobs arguably became the most famous and visionary CEO in history. Journalist Brent Schlender and editor Rick Tetzeli have interviewed friends, industry insiders, and the people who knew Jobs best throughout his evolution as a CEO and leader. In addition Schlender, who knew Jobs personally for 25 years, has over 100 hours of interview tapes with Jobs to draw on, many hours of which have never before been transcribed.
  • Steve Jobs in the Garden of Allah
  • "I didn't want to be a businessman"
  • Breakthrough and breakdown
  • What's next?
  • A side bet
  • Bill Gates pays a visit --Luck
  • Bozos, bastards, and keepers
  • Maybe they had to be crazy
  • Following your nose
  • Do your level best
  • Two decisions
  • Stanford
  • A safe haven for Pixar
  • The whole widget
  • Blind spots, grudges, and sharp elbows
  • "Just tell them I'm being an asshole."
Based on the popular cover story about Steve Jobs in Fast Company in May 2012, this is the behind the scenes account of how Steve Jobs arguably became the most famous and visionary CEO in history. Journalist Brent Schlender and editor Rick Tetzeli have interviewed friends, industry insiders, and the people who knew Jobs best throughout his evolution as a CEO and leader. In addition Schlender, who knew Jobs personally for 25 years, has over 100 hours of interview tapes with Jobs to draw on, many hours of which have never before been transcribed.
Business Library
Status of items at Business Library
Business Library Status
Popular Business Books
QA76.2 .J63 S35 2015 Unknown

16. Better than before [2015]

Sound recording
1 sound file : digital Digital: audio file.
"Habits are the invisible architecture of our lives. Rubin provides an analytical and scientific framework from which to understand these habits--as well as change them for good. Infused with her compelling voice and funny stories, she illustrates the core principles of habit formation with dozens of strategies that she uses herself and tests out on others. Rubin provides tools to help readers better understand themselves, and presents a clear, practical menu of strategies so readers can take an individualized approach. She tackles each strategy herself and in doing so shows us the importance of knowing ourselves and our own habit tendencies. Armed with self-knowledge, we can pursue habits in ways that will truly work for us, not against us. Going to the gym can be as easy, effortless, and automatic as putting on a seatbelt. We can file expense reports, take time for fun, or pass up that piece of carrot cake without having to decide. With a foundation of good habits, we can build a life that reflects our values and goals"-- Provided by publisher.
"Habits are the invisible architecture of our lives. Rubin provides an analytical and scientific framework from which to understand these habits--as well as change them for good. Infused with her compelling voice and funny stories, she illustrates the core principles of habit formation with dozens of strategies that she uses herself and tests out on others. Rubin provides tools to help readers better understand themselves, and presents a clear, practical menu of strategies so readers can take an individualized approach. She tackles each strategy herself and in doing so shows us the importance of knowing ourselves and our own habit tendencies. Armed with self-knowledge, we can pursue habits in ways that will truly work for us, not against us. Going to the gym can be as easy, effortless, and automatic as putting on a seatbelt. We can file expense reports, take time for fun, or pass up that piece of carrot cake without having to decide. With a foundation of good habits, we can build a life that reflects our values and goals"-- Provided by publisher.
Business Library
Status of items at Business Library
Business Library Status
Online resource
(no call number) Unknown

17. Better than before [2015]

Book
1 online resource Digital: text file.
"Habits are the invisible architecture of our lives. Rubin provides an analytical and scientific framework from which to understand these habits--as well as change them for good. Infused with her compelling voice and funny stories, she illustrates the core principles of habit formation with dozens of strategies that she uses herself and tests out on others. Rubin provides tools to help readers better understand themselves, and presents a clear, practical menu of strategies so readers can take an individualized approach. She tackles each strategy herself and in doing so shows us the importance of knowing ourselves and our own habit tendencies. Armed with self-knowledge, we can pursue habits in ways that will truly work for us, not against us. Going to the gym can be as easy, effortless, and automatic as putting on a seatbelt. We can file expense reports, take time for fun, or pass up that piece of carrot cake without having to decide. With a foundation of good habits, we can build a life that reflects our values and goals"-- Provided by publisher.
"Habits are the invisible architecture of our lives. Rubin provides an analytical and scientific framework from which to understand these habits--as well as change them for good. Infused with her compelling voice and funny stories, she illustrates the core principles of habit formation with dozens of strategies that she uses herself and tests out on others. Rubin provides tools to help readers better understand themselves, and presents a clear, practical menu of strategies so readers can take an individualized approach. She tackles each strategy herself and in doing so shows us the importance of knowing ourselves and our own habit tendencies. Armed with self-knowledge, we can pursue habits in ways that will truly work for us, not against us. Going to the gym can be as easy, effortless, and automatic as putting on a seatbelt. We can file expense reports, take time for fun, or pass up that piece of carrot cake without having to decide. With a foundation of good habits, we can build a life that reflects our values and goals"-- Provided by publisher.
Business Library
Status of items at Business Library
Business Library Status
Online resource
(no call number) Unknown
Book
xii, 298 pages : illustrations ; 25 cm
  • Decide not to decide
  • Self-knowledge. The fateful tendencies we bring into the world: The four tendencies ; Different solutions for different people: Distinctions
  • Pillars of habits. We manage what we monitor: Monitoring ; First things first: Foundation ; If it's on the calendar, it happens: Scheduling ; Someone's watching: Accountability
  • The best time to begin. It's enough to begin: First steps ; Temporary becomes permanent: Clean slate ; Data point of one: Lightning bolt
  • Desire, ease, and excuses. Free from french fries: Abstaining ; It's hard to make things easier: Convenience ; Change my surroundings, not myself: Inconvenience ; A stumble may prevent a fall: Safeguards ; Nothing stays in Vegas: Loophole-spotting ; Wait fifteen minutes: Distraction ; No finish line: Reward ; Just because: Treats ; Sitting is the new smoking: Pairing
  • Unique, just like everyone else. Choose my bale of hay: Clarity ; I'm the fussy one: Identity ; Not everyone is like me: Other people
  • Everyday life in utopia
  • Quiz: The four tendencies.
"Habits are the invisible architecture of our lives. Rubin provides an analytical and scientific framework from which to understand these habits--as well as change them for good. Infused with her compelling voice and funny stories, she illustrates the core principles of habit formation with dozens of strategies that she uses herself and tests out on others. Rubin provides tools to help readers better understand themselves, and presents a clear, practical menu of strategies so readers can take an individualized approach. She tackles each strategy herself and in doing so shows us the importance of knowing ourselves and our own habit tendencies. Armed with self-knowledge, we can pursue habits in ways that will truly work for us, not against us. Going to the gym can be as easy, effortless, and automatic as putting on a seatbelt. We can file expense reports, take time for fun, or pass up that piece of carrot cake without having to decide. With a foundation of good habits, we can build a life that reflects our values and goals"-- Provided by publisher.
  • Decide not to decide
  • Self-knowledge. The fateful tendencies we bring into the world: The four tendencies ; Different solutions for different people: Distinctions
  • Pillars of habits. We manage what we monitor: Monitoring ; First things first: Foundation ; If it's on the calendar, it happens: Scheduling ; Someone's watching: Accountability
  • The best time to begin. It's enough to begin: First steps ; Temporary becomes permanent: Clean slate ; Data point of one: Lightning bolt
  • Desire, ease, and excuses. Free from french fries: Abstaining ; It's hard to make things easier: Convenience ; Change my surroundings, not myself: Inconvenience ; A stumble may prevent a fall: Safeguards ; Nothing stays in Vegas: Loophole-spotting ; Wait fifteen minutes: Distraction ; No finish line: Reward ; Just because: Treats ; Sitting is the new smoking: Pairing
  • Unique, just like everyone else. Choose my bale of hay: Clarity ; I'm the fussy one: Identity ; Not everyone is like me: Other people
  • Everyday life in utopia
  • Quiz: The four tendencies.
"Habits are the invisible architecture of our lives. Rubin provides an analytical and scientific framework from which to understand these habits--as well as change them for good. Infused with her compelling voice and funny stories, she illustrates the core principles of habit formation with dozens of strategies that she uses herself and tests out on others. Rubin provides tools to help readers better understand themselves, and presents a clear, practical menu of strategies so readers can take an individualized approach. She tackles each strategy herself and in doing so shows us the importance of knowing ourselves and our own habit tendencies. Armed with self-knowledge, we can pursue habits in ways that will truly work for us, not against us. Going to the gym can be as easy, effortless, and automatic as putting on a seatbelt. We can file expense reports, take time for fun, or pass up that piece of carrot cake without having to decide. With a foundation of good habits, we can build a life that reflects our values and goals"-- Provided by publisher.
Business Library
Status of items at Business Library
Business Library Status
Stacks
BF335 .R82 2015 Unknown
Book
vii, 280 pages ; 22 cm
  • Introduction 1. Crisis: A Perfect Storm 2. Customers: How We Use Libraries 3. Spaces: The Connection Between the Virtual and the Physical 4. Platforms: What Cloud Computing Means for Libraries 5. Hacking Libraries: How to Build the Future 6. Networks: The Human Network of Librarians 7. Preservation: Collaboration, Not Competition, to Preserve Culture 8. Education: Libraries and Connected Learners 9. Law: Why Copyright and Privacy Matter So Much 10. Conclusion: What's At Stake.
  • (source: Nielsen Book Data)
Libraries today are more important than ever. More than just book repositories, libraries can become bulwarks against some of the most crucial challenges of our age: unequal access to education, jobs, and information. In BiblioTech, educator and technology expert John Palfrey argues that anyone seeking to participate in the 21st century needs to understand how to find and use the vast stores of information available online. And libraries, which play a crucial role in making these skills and information available, are at risk. In order to survive our rapidly modernizing world and dwindling government funding, libraries must make the transition to a digital future as soon as possible--by digitizing print material and ensuring that born-digital material is publicly available online. Not all of these changes will be easy for libraries to implement. But as Palfrey boldly argues, these modifications are vital if we hope to save libraries and, through them, the American democratic ideal.
(source: Nielsen Book Data)
  • Introduction 1. Crisis: A Perfect Storm 2. Customers: How We Use Libraries 3. Spaces: The Connection Between the Virtual and the Physical 4. Platforms: What Cloud Computing Means for Libraries 5. Hacking Libraries: How to Build the Future 6. Networks: The Human Network of Librarians 7. Preservation: Collaboration, Not Competition, to Preserve Culture 8. Education: Libraries and Connected Learners 9. Law: Why Copyright and Privacy Matter So Much 10. Conclusion: What's At Stake.
  • (source: Nielsen Book Data)
Libraries today are more important than ever. More than just book repositories, libraries can become bulwarks against some of the most crucial challenges of our age: unequal access to education, jobs, and information. In BiblioTech, educator and technology expert John Palfrey argues that anyone seeking to participate in the 21st century needs to understand how to find and use the vast stores of information available online. And libraries, which play a crucial role in making these skills and information available, are at risk. In order to survive our rapidly modernizing world and dwindling government funding, libraries must make the transition to a digital future as soon as possible--by digitizing print material and ensuring that born-digital material is publicly available online. Not all of these changes will be easy for libraries to implement. But as Palfrey boldly argues, these modifications are vital if we hope to save libraries and, through them, the American democratic ideal.
(source: Nielsen Book Data)
Business Library
Status of items at Business Library
Business Library Status
Ask at i-Desk
Z674.75 .I58 P38 2015 Unknown
Book
239 pages ; 25 cm
Business Library
Status of items at Business Library
Business Library Status
Popular Business Books
HD9019 .M382 U645 2015 Unknown