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xix, 441 pages : illustrations ; 24 cm
  • Preface xxi Chapter 1 Introduction to Corporate Governance 1 Self-Interested Executives 3 Defining Corporate Governance 7 Corporate Governance Standards 9 Best Practice or Best Practices? Does "One Size Fit All"? 11 Relationship between Corporate Governance and Firm Performance 12 Chapter 2 International Corporate Governance 19 Capital Market Efficiency 20 Legal Tradition 22 Accounting Standards 23 Enforcement of Regulations 26 Societal and Cultural Values 27 Individual National Governance Structures 29 United States 29 United Kingdom 32 Germany 37 Japan 38 South Korea 41 China .43 India 44 Brazil 45 Russia 47 Endnotes 49 Interlude 55 Chapter 3 Board of Directors: Duties and Liability 57 Board Responsibilities 57 Board Independence 58 The Operations of the Board 59 Board Committees 60 Duration of Director Terms 64 Director Elections 64 Removal of Directors 66 Legal Obligations of Directors 66 Fiduciary Duty 67 Disclosure Obligations under Securities Laws 70 Legal Enforcement of State Corporate Law (Fiduciary Duties) 70 Legal Enforcement of Federal Securities Laws 71 Director Indemnification and D&O Insurance 72 Endnotes 75 Chapter 4 Board of Directors: Selection, Compensation, and Removal 79 Market for Directors 79 Active CEOs 82 International Experience 83 Special Expertise 84 Diverse Directors 85 Professional Directors 86 Disclosure Requirements for Director Qualifications 87 Director Recruitment Process 89 Director Compensation 91 Ownership Guidelines 96 Board Evaluation 97 Removal of Directors 99 Endnotes 102 Chapter 5 Board of Directors: Structure and Consequences 107 Board Structure 108 Chairman of the Board 112 Lead Independent Director 116 Outside Directors 119 Board Independence 121 Independent Committees 125 Bankers on the Board 126 Financial Experts on Board 127 Politically Connected Boards 128 Employee Representation 128 Boards with "Busy" Directors 131 Interlocked (or Connected) Boards 133 Committee Overlap 135 Board Size 136 Board Diversity 137 Female Directors 138 Summary 141 Endnotes 142 Interlude 150 Chapter 6 Strategy, Performance Measurement, and Risk Management 151 Organizational Strategy 152 Strategy Implementation Process 154 Business Model Development and Testing 156 Example 1: Fast-Food Chain and Employee Turnover 156 Example 2: Financial Services Firm and Investment Advisor Retention 158 Key Performance Measures 159 How Well Are Boards Doing with Performance Measures and Business Models? 163 Risk and Risk Management 164 Risk and Risk Tolerance 165 Risk to the Business Model 167 Risk Management 169 Oversight of Risk Management 171 Assessing Board Performance on Risk Management 173 Endnotes 175 Chapter 7 Labor Market for Executives and CEO Succession Planning 181 Labor Market for Chief Executive Officers 181 Labor Pool of CEO Talent 184 CEO Turnover 186 Newly Appointed CEOs 189 Models of CEO Succession 191 External Candidate 191 President and/or Chief Operating Officer 193 Horse Race 194 Inside-Outside Model 195 The Succession Process 196 How Well Are Boards Doing with Succession Planning? 200 The External Search Process .203 Endnotes 206 Chapter 8 Executive Compensation and Incentives 211 The Controversy over Executive Compensation 212 Components of Compensation 213 Determining Compensation 217 Compensation Consultants 220 Compensation Levels 221 Ratio of CEO Pay to Other Top Executive Pay 224 Ratio of CEO Pay to Average Employee Pay 227 Compensation Mix 228 Short-Term Incentives 229 Long-Term Incentives 232 Benefits and Perquisites 234 Compensation Disclosure 235 Say-on-Pay 236 Endnotes 240 Chapter 9 Executive Equity Ownership 247 Equity Ownership and Firm Performance 247 Equity Ownership and Risk 250 Equity Ownership and Agency Costs 256 Accounting Manipulation 257 Manipulation of Equity Grants 258 Other Examples of Value Extraction through Timing 260 Equity Sales and Insider Trading 261 Rule 10b5-1 262 Hedging 264 Pledging 268 Repricing and Exchange Offers 270 Endnotes 273 Chapter 10 Financial Reporting and External Audit 279 The Audit Committee 280 Accounting Quality, Transparency, and Controls 280 Financial Reporting Quality 282 Financial Restatements 284 Models to Detect Accounting Manipulations 290 The External Audit 292 Audit Quality 296 Structure of Audit Industry 296 Impact of Sarbanes-Oxley 298 External Auditor as CFO 301 Auditor Rotation .302 Endnotes 304 Chapter 11 The Market for Corporate Control 311 The Market for Corporate Control 312 Stock Market Assessment of Acquiring and Target Firms 316 Who Gets Acquired? 316 Who Gets the Value in a Takeover? 319 Antitakeover Protections 322 Antitakeover Actions 323 Poison Pills 325 Staggered Board 328 State of Incorporation 330 Dual-Class Shares 331 Warding Off Unwanted Acquirers 334 Endnotes 336 Chapter 12 Institutional Shareholders and Activist Investors 343 The Role of Shareholders 343 Blockholders and Institutional Investors 346 Institutional Investors and Proxy Voting 349 Activist Investors 351 Pension Funds 353 Social Responsibility and Other Stakeholder Funds 355 Activist Hedge Funds 357 Shareholder Democracy and Corporate Engagement 360 Majority Voting in Uncontested Director Elections 360 Proxy Access 361 Proxy Voting 362 Corporate Engagement 363 Proxy Advisory Firms 364 Endnotes 369 Chapter 13 Corporate Governance Ratings 375 Third-Party Ratings 375 Credit Ratings 376 Commercial Corporate Governance Ratings 378 ISS: Corporate Governance Quotient 378 ISS: Governance Risk Indicators 380 ISS: QuickScore 380 GMI Ratings 381 Testing the Predictability of Corporate Governance Ratings 382 Governance Rating Systems by Academic Researchers 383 The Viability of Governance Ratings 388 Endnotes 389 Chapter 14 Alternative Models of Governance 393 Family-Controlled Corporations 393 Venture-Backed Companies 396 Private Equity-Owned Companies 399 Nonprofit Organizations 402 Endnotes 407 Chapter 15 Summary and Conclusions 413 Testing Remains Insufficient 414 The Current Focus Is Misdirected 415 Important Variables Are Clearly Missing 416 Context Is Important 417 Endnotes 418 Index 419 Now fully updated: today's most objective, complete, and actionable guide to corporate governance for every board member, director, officer, investor, and stakeholder.
  • (source: Nielsen Book Data)
This is the most comprehensive and up-to-date reference for implementing and sustaining superior corporate governance. Stanford corporate governance experts David Larcker and Bryan Tayan carefully synthesize current academic and professional research, summarizing what is known and unknown, and where the evidence remains inconclusive. Corporate Governance Matters, Second Edition reviews the field's newest research on issues including compensation, CEO labor markets, board structure, succession, risk, international governance, reporting, audit, institutional and activist investors, governance ratings, and much more. Larcker and Tayan offer models and frameworks demonstrating how the components of governance fit together, with updated examples and scenarios illustrating key points. Throughout, their balanced approach is focused strictly on two goals: to "get the story straight, " and to provide useful tools for making better, more informed decisions. This edition presents new or expanded coverage of key issues ranging from risk management and shareholder activism to alternative corporate governance structures. It also adds new examples, scenarios, and classroom elements, making this text even more useful in academic settings. For all directors, business leaders, public policymakers, investors, stakeholders, and MBA faculty and students concerned with effective corporate governance.
(source: Nielsen Book Data)
  • Preface xxi Chapter 1 Introduction to Corporate Governance 1 Self-Interested Executives 3 Defining Corporate Governance 7 Corporate Governance Standards 9 Best Practice or Best Practices? Does "One Size Fit All"? 11 Relationship between Corporate Governance and Firm Performance 12 Chapter 2 International Corporate Governance 19 Capital Market Efficiency 20 Legal Tradition 22 Accounting Standards 23 Enforcement of Regulations 26 Societal and Cultural Values 27 Individual National Governance Structures 29 United States 29 United Kingdom 32 Germany 37 Japan 38 South Korea 41 China .43 India 44 Brazil 45 Russia 47 Endnotes 49 Interlude 55 Chapter 3 Board of Directors: Duties and Liability 57 Board Responsibilities 57 Board Independence 58 The Operations of the Board 59 Board Committees 60 Duration of Director Terms 64 Director Elections 64 Removal of Directors 66 Legal Obligations of Directors 66 Fiduciary Duty 67 Disclosure Obligations under Securities Laws 70 Legal Enforcement of State Corporate Law (Fiduciary Duties) 70 Legal Enforcement of Federal Securities Laws 71 Director Indemnification and D&O Insurance 72 Endnotes 75 Chapter 4 Board of Directors: Selection, Compensation, and Removal 79 Market for Directors 79 Active CEOs 82 International Experience 83 Special Expertise 84 Diverse Directors 85 Professional Directors 86 Disclosure Requirements for Director Qualifications 87 Director Recruitment Process 89 Director Compensation 91 Ownership Guidelines 96 Board Evaluation 97 Removal of Directors 99 Endnotes 102 Chapter 5 Board of Directors: Structure and Consequences 107 Board Structure 108 Chairman of the Board 112 Lead Independent Director 116 Outside Directors 119 Board Independence 121 Independent Committees 125 Bankers on the Board 126 Financial Experts on Board 127 Politically Connected Boards 128 Employee Representation 128 Boards with "Busy" Directors 131 Interlocked (or Connected) Boards 133 Committee Overlap 135 Board Size 136 Board Diversity 137 Female Directors 138 Summary 141 Endnotes 142 Interlude 150 Chapter 6 Strategy, Performance Measurement, and Risk Management 151 Organizational Strategy 152 Strategy Implementation Process 154 Business Model Development and Testing 156 Example 1: Fast-Food Chain and Employee Turnover 156 Example 2: Financial Services Firm and Investment Advisor Retention 158 Key Performance Measures 159 How Well Are Boards Doing with Performance Measures and Business Models? 163 Risk and Risk Management 164 Risk and Risk Tolerance 165 Risk to the Business Model 167 Risk Management 169 Oversight of Risk Management 171 Assessing Board Performance on Risk Management 173 Endnotes 175 Chapter 7 Labor Market for Executives and CEO Succession Planning 181 Labor Market for Chief Executive Officers 181 Labor Pool of CEO Talent 184 CEO Turnover 186 Newly Appointed CEOs 189 Models of CEO Succession 191 External Candidate 191 President and/or Chief Operating Officer 193 Horse Race 194 Inside-Outside Model 195 The Succession Process 196 How Well Are Boards Doing with Succession Planning? 200 The External Search Process .203 Endnotes 206 Chapter 8 Executive Compensation and Incentives 211 The Controversy over Executive Compensation 212 Components of Compensation 213 Determining Compensation 217 Compensation Consultants 220 Compensation Levels 221 Ratio of CEO Pay to Other Top Executive Pay 224 Ratio of CEO Pay to Average Employee Pay 227 Compensation Mix 228 Short-Term Incentives 229 Long-Term Incentives 232 Benefits and Perquisites 234 Compensation Disclosure 235 Say-on-Pay 236 Endnotes 240 Chapter 9 Executive Equity Ownership 247 Equity Ownership and Firm Performance 247 Equity Ownership and Risk 250 Equity Ownership and Agency Costs 256 Accounting Manipulation 257 Manipulation of Equity Grants 258 Other Examples of Value Extraction through Timing 260 Equity Sales and Insider Trading 261 Rule 10b5-1 262 Hedging 264 Pledging 268 Repricing and Exchange Offers 270 Endnotes 273 Chapter 10 Financial Reporting and External Audit 279 The Audit Committee 280 Accounting Quality, Transparency, and Controls 280 Financial Reporting Quality 282 Financial Restatements 284 Models to Detect Accounting Manipulations 290 The External Audit 292 Audit Quality 296 Structure of Audit Industry 296 Impact of Sarbanes-Oxley 298 External Auditor as CFO 301 Auditor Rotation .302 Endnotes 304 Chapter 11 The Market for Corporate Control 311 The Market for Corporate Control 312 Stock Market Assessment of Acquiring and Target Firms 316 Who Gets Acquired? 316 Who Gets the Value in a Takeover? 319 Antitakeover Protections 322 Antitakeover Actions 323 Poison Pills 325 Staggered Board 328 State of Incorporation 330 Dual-Class Shares 331 Warding Off Unwanted Acquirers 334 Endnotes 336 Chapter 12 Institutional Shareholders and Activist Investors 343 The Role of Shareholders 343 Blockholders and Institutional Investors 346 Institutional Investors and Proxy Voting 349 Activist Investors 351 Pension Funds 353 Social Responsibility and Other Stakeholder Funds 355 Activist Hedge Funds 357 Shareholder Democracy and Corporate Engagement 360 Majority Voting in Uncontested Director Elections 360 Proxy Access 361 Proxy Voting 362 Corporate Engagement 363 Proxy Advisory Firms 364 Endnotes 369 Chapter 13 Corporate Governance Ratings 375 Third-Party Ratings 375 Credit Ratings 376 Commercial Corporate Governance Ratings 378 ISS: Corporate Governance Quotient 378 ISS: Governance Risk Indicators 380 ISS: QuickScore 380 GMI Ratings 381 Testing the Predictability of Corporate Governance Ratings 382 Governance Rating Systems by Academic Researchers 383 The Viability of Governance Ratings 388 Endnotes 389 Chapter 14 Alternative Models of Governance 393 Family-Controlled Corporations 393 Venture-Backed Companies 396 Private Equity-Owned Companies 399 Nonprofit Organizations 402 Endnotes 407 Chapter 15 Summary and Conclusions 413 Testing Remains Insufficient 414 The Current Focus Is Misdirected 415 Important Variables Are Clearly Missing 416 Context Is Important 417 Endnotes 418 Index 419 Now fully updated: today's most objective, complete, and actionable guide to corporate governance for every board member, director, officer, investor, and stakeholder.
  • (source: Nielsen Book Data)
This is the most comprehensive and up-to-date reference for implementing and sustaining superior corporate governance. Stanford corporate governance experts David Larcker and Bryan Tayan carefully synthesize current academic and professional research, summarizing what is known and unknown, and where the evidence remains inconclusive. Corporate Governance Matters, Second Edition reviews the field's newest research on issues including compensation, CEO labor markets, board structure, succession, risk, international governance, reporting, audit, institutional and activist investors, governance ratings, and much more. Larcker and Tayan offer models and frameworks demonstrating how the components of governance fit together, with updated examples and scenarios illustrating key points. Throughout, their balanced approach is focused strictly on two goals: to "get the story straight, " and to provide useful tools for making better, more informed decisions. This edition presents new or expanded coverage of key issues ranging from risk management and shareholder activism to alternative corporate governance structures. It also adds new examples, scenarios, and classroom elements, making this text even more useful in academic settings. For all directors, business leaders, public policymakers, investors, stakeholders, and MBA faculty and students concerned with effective corporate governance.
(source: Nielsen Book Data)
Business Library
Status of items at Business Library
Business Library Status
Stacks
HD2741 .L3153 2016 Unavailable On order Request
Book
pages cm
  • Part 1. Understanding Marketing Management 1. Defining Marketing for the New Realities 2. Developing Marketing Strategies and Plans Part 2. Capturing Marketing Insights 3. Collecting Information and Forecasting Demand 4. Conducting Marketing Research Part 3. Connecting with Customers 5. Creating Long-term Loyalty Relationships 6. Analyzing Consumer Markets 7. Analyzing Business Markets 8. Tapping into Global Markets Part 4. Building Strong Brands 9. Identifying Market Segments and Targets 10. Crafting the Brand Positioning 11. Creating Brand Equity 12. Meeting Competition and Driving Growth Part 5. Shaping the Market Offerings 13. Setting Product Strategy 14. Designing and Managing Services 15. Introducing New Market Offerings 16. Developing Pricing Strategies and Programs Part 6. Delivering Value 17. Designing and Managing Integrated Marketing Channels 18. Managing Retailing, Wholesaling, and Logistics Part 7. Communicating Value 19. Designing and Managing Integrated Marketing Communications 20. Managing Digital Communications: Online, Social Media and Mobile Marketing 21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations 22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling Part 8. Managing the Marketing Organization 23. Conducting Marketing Responsibly for Long-Term Success.
  • (source: Nielsen Book Data)
NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496/ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461/ISBN-13: 9780133856460 and ISBN-10: 0133876802/ISBN-13: 9780133876802. For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Also available with MyMarketingLab(TM) MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
(source: Nielsen Book Data)
  • Part 1. Understanding Marketing Management 1. Defining Marketing for the New Realities 2. Developing Marketing Strategies and Plans Part 2. Capturing Marketing Insights 3. Collecting Information and Forecasting Demand 4. Conducting Marketing Research Part 3. Connecting with Customers 5. Creating Long-term Loyalty Relationships 6. Analyzing Consumer Markets 7. Analyzing Business Markets 8. Tapping into Global Markets Part 4. Building Strong Brands 9. Identifying Market Segments and Targets 10. Crafting the Brand Positioning 11. Creating Brand Equity 12. Meeting Competition and Driving Growth Part 5. Shaping the Market Offerings 13. Setting Product Strategy 14. Designing and Managing Services 15. Introducing New Market Offerings 16. Developing Pricing Strategies and Programs Part 6. Delivering Value 17. Designing and Managing Integrated Marketing Channels 18. Managing Retailing, Wholesaling, and Logistics Part 7. Communicating Value 19. Designing and Managing Integrated Marketing Communications 20. Managing Digital Communications: Online, Social Media and Mobile Marketing 21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations 22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling Part 8. Managing the Marketing Organization 23. Conducting Marketing Responsibly for Long-Term Success.
  • (source: Nielsen Book Data)
NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496/ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461/ISBN-13: 9780133856460 and ISBN-10: 0133876802/ISBN-13: 9780133876802. For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Also available with MyMarketingLab(TM) MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
(source: Nielsen Book Data)
Business Library
Status of items at Business Library
Business Library Status
Stacks
HF5415.13 .K64 2016 Unknown
Book
iv, 361 pages : ill. ; 22 cm
Business Library
Status of items at Business Library
Business Library Status
Stacks
BF637.L4 D475 2015 Unknown
Book
221 pages : illustrations ; 25 cm
You aspire to lead with greater impact. The problem is you're busy executing on today's demands. You know you have to carve out time from your day job to build your leadership skills, but it's easy to let immediate problems and old mind-sets get in the way. Herminia Ibarra--an expert on professional leadership and development and a renowned professor at INSEAD, a leading international business school--shows how managers and executives at all levels can step up to leadership by making small but crucial changes in their jobs, their networks, and themselves. In "Act Like a Leader, Think Like a Leader, " she offers advice to help you: - Redefine your job in order to make more strategic contributions- Diversify your network so that you connect to, and learn from, a bigger range of stakeholders- Become more playful with your self-concept, allowing your familiar--and possibly outdated--leadership style to evolve Ibarra turns the usual "think first and "then" act" philosophy on its head by arguing that doing these three things will help you learn through action and will increase what she calls your "outsight"--the valuable external perspective you gain from direct experiences and experimentation. As opposed to insight, outsight will then help change the way you think as a leader: about what kind of work is important; how you should invest your time; why and which relationships matter in informing and supporting your leadership; and, ultimately, who you want to become. Packed with self-assessments and practical advice to help define your most pressing leadership challenges, this book will help you devise a plan of action to become a better leader and move your career to the next level. It's time to learn by doing.
(source: Nielsen Book Data)
You aspire to lead with greater impact. The problem is you're busy executing on today's demands. You know you have to carve out time from your day job to build your leadership skills, but it's easy to let immediate problems and old mind-sets get in the way. Herminia Ibarra--an expert on professional leadership and development and a renowned professor at INSEAD, a leading international business school--shows how managers and executives at all levels can step up to leadership by making small but crucial changes in their jobs, their networks, and themselves. In "Act Like a Leader, Think Like a Leader, " she offers advice to help you: - Redefine your job in order to make more strategic contributions- Diversify your network so that you connect to, and learn from, a bigger range of stakeholders- Become more playful with your self-concept, allowing your familiar--and possibly outdated--leadership style to evolve Ibarra turns the usual "think first and "then" act" philosophy on its head by arguing that doing these three things will help you learn through action and will increase what she calls your "outsight"--the valuable external perspective you gain from direct experiences and experimentation. As opposed to insight, outsight will then help change the way you think as a leader: about what kind of work is important; how you should invest your time; why and which relationships matter in informing and supporting your leadership; and, ultimately, who you want to become. Packed with self-assessments and practical advice to help define your most pressing leadership challenges, this book will help you devise a plan of action to become a better leader and move your career to the next level. It's time to learn by doing.
(source: Nielsen Book Data)
Business Library
Status of items at Business Library
Business Library Status
Stacks
HD57.7 .I35 2015 Unknown
Book
xiv, 255 pages ; 24 cm.
This monograph critically examines the adoption of Anglo-American models of corporate governance and financial reporting in China. More specifically, it examines whether measures taken by the Chinese government, including the adoption of the International Financial Reporting Standards, the introduction of independent directors and audit committees, and the strengthening of auditor independence, are likely to improve the quality of financial reporting. A comprehensive theoretical framework based on institutional theory, which incorporates international influences, domestic influences, and intraorganizational dynamics, was developed. The findings suggest that the current institutional environment in China does not yet fully support Anglo-American practices. The implementation of internationally acceptable principles and standards is largely symbolic rather than instrumental. This monograph shows how contradictory institutional pressures shape the process and outcome of loose coupling between regulations and actual operations, which are intertwined with organizations' conflicts of interest and power dependence within China's institutional setting.
(source: Nielsen Book Data)
This monograph critically examines the adoption of Anglo-American models of corporate governance and financial reporting in China. More specifically, it examines whether measures taken by the Chinese government, including the adoption of the International Financial Reporting Standards, the introduction of independent directors and audit committees, and the strengthening of auditor independence, are likely to improve the quality of financial reporting. A comprehensive theoretical framework based on institutional theory, which incorporates international influences, domestic influences, and intraorganizational dynamics, was developed. The findings suggest that the current institutional environment in China does not yet fully support Anglo-American practices. The implementation of internationally acceptable principles and standards is largely symbolic rather than instrumental. This monograph shows how contradictory institutional pressures shape the process and outcome of loose coupling between regulations and actual operations, which are intertwined with organizations' conflicts of interest and power dependence within China's institutional setting.
(source: Nielsen Book Data)
Business Library
Status of items at Business Library
Business Library Status
Stacks
HF5616 .C6 W82 2015 Unknown
Book
1 online resource.
  • The pitch
  • Account planning
  • Creative
  • Account services
  • Production and media
  • Audience testing.
In "Advertising Diversity" Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los Angeles, Shankar illustrates the day-to-day process of creating and producing broadcast and internet advertisements. She examines the adaptation of general market brand identities for Asian American audiences, the ways ad executives make Asian cultural and linguistic concepts accessible to their clients, and the differences between casting Asian Americans in ads for general and multicultural markets. Shankar argues that as a form of racialized communication, advertising shapes the political and social status of Asian Americans, transforming them from "model minorities" to "model consumers." Asian Americans became visible in the twenty-first century United States through a process Shankar calls "racial naturalization." Once seen as foreign, their framing as model consumers has legitimized their presence in the American popular culture landscape. By making the category of Asian American suitable for consumption, ad agencies shape and refine the population they aim to represent.
(source: Nielsen Book Data)
  • The pitch
  • Account planning
  • Creative
  • Account services
  • Production and media
  • Audience testing.
In "Advertising Diversity" Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los Angeles, Shankar illustrates the day-to-day process of creating and producing broadcast and internet advertisements. She examines the adaptation of general market brand identities for Asian American audiences, the ways ad executives make Asian cultural and linguistic concepts accessible to their clients, and the differences between casting Asian Americans in ads for general and multicultural markets. Shankar argues that as a form of racialized communication, advertising shapes the political and social status of Asian Americans, transforming them from "model minorities" to "model consumers." Asian Americans became visible in the twenty-first century United States through a process Shankar calls "racial naturalization." Once seen as foreign, their framing as model consumers has legitimized their presence in the American popular culture landscape. By making the category of Asian American suitable for consumption, ad agencies shape and refine the population they aim to represent.
(source: Nielsen Book Data)
Business Library
Status of items at Business Library
Business Library Status
Online resource
(no call number) Unknown
Book
viii, 470 pages ; 25 cm
From the American Revolution through the Civil Rights movement, Americans have long mobilized against political, social, and economic privilege. Hierarchies based on inheritance, wealth, and political preferment were treated as obnoxious and a threat to democracy. Mass movements envisioned a new world supplanting dog-eat-dog capitalism. But over the last half-century that political will and cultural imagination have vanished. Why? THE AGE OF ACQUIESCENCE seeks to solve that mystery. Steve Fraser's account of national transformation brilliantly examines the rise of American capitalism, the visionary attempts to protect the democratic commonwealth, and the great surrender to today's delusional fables of freedom and the politics of fear. Effervescent and razorsharp, THE AGE OF ACQUIESCENCE will be one of the most provocative and talked-about books of the year.
(source: Nielsen Book Data)
From the American Revolution through the Civil Rights movement, Americans have long mobilized against political, social, and economic privilege. Hierarchies based on inheritance, wealth, and political preferment were treated as obnoxious and a threat to democracy. Mass movements envisioned a new world supplanting dog-eat-dog capitalism. But over the last half-century that political will and cultural imagination have vanished. Why? THE AGE OF ACQUIESCENCE seeks to solve that mystery. Steve Fraser's account of national transformation brilliantly examines the rise of American capitalism, the visionary attempts to protect the democratic commonwealth, and the great surrender to today's delusional fables of freedom and the politics of fear. Effervescent and razorsharp, THE AGE OF ACQUIESCENCE will be one of the most provocative and talked-about books of the year.
(source: Nielsen Book Data)
Business Library
Status of items at Business Library
Business Library Status
Stacks
E169 .Z8 F73 2015 Unknown
Book
1 online resource (317 pages)
  • Acknowledgments vii 1 Financial Threats and Self-Undermining Rhetoric 1 2 Do Americans View Financial Threats as Important Political Issues? 35 3 Who Mobilizes? 81 4 Why Rhetoric about Economic Insecurity Can Be Self-Undermining 107 5 How People Respond to Participation Requests 117 6 Political Voice across Issues 161 7 Self-Undermining Rhetoric in the Past and Present 193 Appendix A: Multivariate Models from Chapter 2 213 Appendix B: Analysis of the Washington D.C., Interest-Group Community 217 Appendix C: Multivariate Models from Chapter 5 227 Appendix D: Noncompliance in the ACSCAN Donation Experiment 230 Appendix E: Materials for Experiments in Chapter 5 233 Appendix F: Multivariate Models from Chapter 6 243 Appendix G: Details on Variable Coding for Multivariate Models throughout the Book 249 Notes 253 Bibliography 283 Index 297.
  • (source: Nielsen Book Data)
Americans today face no shortage of threats to their financial well-being, such as job and retirement insecurity, health care costs, and spiraling college tuition. While one might expect that these concerns would motivate people to become more politically engaged on the issues, this often doesn't happen, and the resulting inaction carries consequences for political debates and public policy. Moving beyond previously studied barriers to political organization, American Insecurity sheds light on the public's inaction over economic insecurities by showing that the rhetoric surrounding these issues is actually self-undermining. By their nature, the very arguments intended to mobilize individuals-asking them to devote money or time to politics-remind citizens of their economic fears and personal constraints, leading to undermobilization and nonparticipation. Adam Seth Levine explains why the set of people who become politically active on financial insecurity issues is therefore quite narrow. When money is needed, only those who care about the issues but are not personally affected become involved. When time is needed, participation is limited to those not personally affected or those who are personally affected but outside of the labor force with time to spare. The latter explains why it is relatively easy to mobilize retirees on topics that reflect personal financial concerns, such as Social Security and Medicare. In general, however, when political representation requires a large group to make their case, economic insecurity threats are uniquely disadvantaged. Scrutinizing the foundations of political behavior, American Insecurity offers a new perspective on collective participation.
(source: Nielsen Book Data)
  • Acknowledgments vii 1 Financial Threats and Self-Undermining Rhetoric 1 2 Do Americans View Financial Threats as Important Political Issues? 35 3 Who Mobilizes? 81 4 Why Rhetoric about Economic Insecurity Can Be Self-Undermining 107 5 How People Respond to Participation Requests 117 6 Political Voice across Issues 161 7 Self-Undermining Rhetoric in the Past and Present 193 Appendix A: Multivariate Models from Chapter 2 213 Appendix B: Analysis of the Washington D.C., Interest-Group Community 217 Appendix C: Multivariate Models from Chapter 5 227 Appendix D: Noncompliance in the ACSCAN Donation Experiment 230 Appendix E: Materials for Experiments in Chapter 5 233 Appendix F: Multivariate Models from Chapter 6 243 Appendix G: Details on Variable Coding for Multivariate Models throughout the Book 249 Notes 253 Bibliography 283 Index 297.
  • (source: Nielsen Book Data)
Americans today face no shortage of threats to their financial well-being, such as job and retirement insecurity, health care costs, and spiraling college tuition. While one might expect that these concerns would motivate people to become more politically engaged on the issues, this often doesn't happen, and the resulting inaction carries consequences for political debates and public policy. Moving beyond previously studied barriers to political organization, American Insecurity sheds light on the public's inaction over economic insecurities by showing that the rhetoric surrounding these issues is actually self-undermining. By their nature, the very arguments intended to mobilize individuals-asking them to devote money or time to politics-remind citizens of their economic fears and personal constraints, leading to undermobilization and nonparticipation. Adam Seth Levine explains why the set of people who become politically active on financial insecurity issues is therefore quite narrow. When money is needed, only those who care about the issues but are not personally affected become involved. When time is needed, participation is limited to those not personally affected or those who are personally affected but outside of the labor force with time to spare. The latter explains why it is relatively easy to mobilize retirees on topics that reflect personal financial concerns, such as Social Security and Medicare. In general, however, when political representation requires a large group to make their case, economic insecurity threats are uniquely disadvantaged. Scrutinizing the foundations of political behavior, American Insecurity offers a new perspective on collective participation.
(source: Nielsen Book Data)
Business Library
Status of items at Business Library
Business Library Status
Online resource
(no call number) Unknown
Book
x, 512 pages ; 25 cm
Business Library
Status of items at Business Library
Business Library Status
Stacks
RA395 .A3 B75 2015 Unknown
Book
1 online resource Digital: text file.
"From her years as a presidential press secretary to her debates with colleagues on Fox News' The Five, Dana Perino reveals the lessons she's learned that have guided her through life, including stories from behind the scenes at the White House with President George W. Bush that the cameras never captured. Thoughtful, inspiring and often surprising, AND THE GOOD NEWS IS... traces Dana's unlikely journey through politics, the White House, and television. She has an uncanny ability for knowing what to say and how best to say it. A recurring theme in AND THE GOOD NEWS IS...is that planning has never worked for Dana; every time she has made a plan, something unexpected-and often better-has happened. AND THE GOOD NEWS IS... blends a candid self-portrait with advice for allowing one's very best personality traits to shine through, emphasizing that dignity and civility are choices we make for ourselves. "-- Provided by publisher.
"From her years as a presidential press secretary to her debates with colleagues on Fox News' The Five, Dana Perino reveals the lessons she's learned that have guided her through life, including stories from behind the scenes at the White House with President George W. Bush that the cameras never captured. Thoughtful, inspiring and often surprising, AND THE GOOD NEWS IS... traces Dana's unlikely journey through politics, the White House, and television. She has an uncanny ability for knowing what to say and how best to say it. A recurring theme in AND THE GOOD NEWS IS...is that planning has never worked for Dana; every time she has made a plan, something unexpected-and often better-has happened. AND THE GOOD NEWS IS... blends a candid self-portrait with advice for allowing one's very best personality traits to shine through, emphasizing that dignity and civility are choices we make for ourselves. "-- Provided by publisher.
Business Library
Status of items at Business Library
Business Library Status
Online resource
(no call number) Unknown
Book
1 online resource.
  • FOREWORD xiii Bill George PREFACE xvii Steven B. Sample ACKNOWLEDGMENTS xxiii INTRODUCTION 1 1 REDEFINING SUCCESS AND FAILURE 11 2 WHY SUCCESS REQUIRES THE RIGHT KIND OF APPETITE FOR THE FIGHT 31 3 ACCEPTING AND EXERCISING MORAL RESPONSIBILITY: THE ABILITY TO ACCEPT AND MANAGE RESPONSIBILITY FOR DIFFICULT ETHICAL CHOICES 45 4 A VOIDING GROUPTHINK, MASS MEDIA, AND THE FAILURES OF THE HERD 61 5 A TIMELESS READING LIST THAT LEADS TO TIMELY SUCCESS 77 6 WHEN FAILURE IS BAKED INTO THE SYSTEM 95 7 BANKRUPTCY AND FAILURE AS THE GREAT AMERICAN PASTIME: A LAND OF SECOND CHANCES 109 CONCLUSION: REDEEMING FAILURE 119 NOTE FROM THE WRITER 127 NOTES 135 ABOUT THE AUTHORS 139.
  • (source: Nielsen Book Data)
For the first time, a top leadership scholar and a top leadership practitioner explore the true duties, demands, and privileges of leadership. Intellectual sparks flew when Warren Bennis, the father of modern leadership studies and Steven B. Sample, one of the most accomplished university presidents in recent history, came together for candid explorations of the forces that shape successful leaders and unsuccessful ones. The Art and Adventure of Leadership, their final collab-oration, reveals the profound insights that the authors gained together over the 16 years in which they co-taught one of the most popular leadership courses in America. Here, each brings his own distinct vantage point as they address the mechanics and mysteries of leadership. The result is a unique examination of the journey of great leaders from momentary setbacks to ultimate success. It offers profound lessons on what determines the difference between failure and redemption for leaders. And it illu-minates important and overlooked dimensions of great leaders ranging from Winston Churchill to Steve Jobs. Together, they explore why: * A mature leader must grasp when it s healthy to risk failure, and when failure can t be tolerated at any cost * Leadership isn t for everyone and requires a particular set of skills and competencies that are often glossed over in most management literature * To succeed in an uncertain and fast-changing world, a shrewd leader must understand which aspects of human society change and which aspects never change * A mature, wise leader must seek a balance between high-minded ideals and the gritty realities and compromises that leaders face in their daily lives * Above all, meaningful leadership remains a matter of character With incredible insight, this book examines why George Washington, Abraham Lincoln, and other giants were able to recover from failures, learn resilience, and prepare themselves for their moments of destiny. In so doing, it demonstrates and helps cultivate the leadership skills that you need to create your own most meaningful legacy. The Art and Adventure of Leadership is a unique look at lead-ership, and a critical resource for the leaders of tomorrow.
(source: Nielsen Book Data)
  • FOREWORD xiii Bill George PREFACE xvii Steven B. Sample ACKNOWLEDGMENTS xxiii INTRODUCTION 1 1 REDEFINING SUCCESS AND FAILURE 11 2 WHY SUCCESS REQUIRES THE RIGHT KIND OF APPETITE FOR THE FIGHT 31 3 ACCEPTING AND EXERCISING MORAL RESPONSIBILITY: THE ABILITY TO ACCEPT AND MANAGE RESPONSIBILITY FOR DIFFICULT ETHICAL CHOICES 45 4 A VOIDING GROUPTHINK, MASS MEDIA, AND THE FAILURES OF THE HERD 61 5 A TIMELESS READING LIST THAT LEADS TO TIMELY SUCCESS 77 6 WHEN FAILURE IS BAKED INTO THE SYSTEM 95 7 BANKRUPTCY AND FAILURE AS THE GREAT AMERICAN PASTIME: A LAND OF SECOND CHANCES 109 CONCLUSION: REDEEMING FAILURE 119 NOTE FROM THE WRITER 127 NOTES 135 ABOUT THE AUTHORS 139.
  • (source: Nielsen Book Data)
For the first time, a top leadership scholar and a top leadership practitioner explore the true duties, demands, and privileges of leadership. Intellectual sparks flew when Warren Bennis, the father of modern leadership studies and Steven B. Sample, one of the most accomplished university presidents in recent history, came together for candid explorations of the forces that shape successful leaders and unsuccessful ones. The Art and Adventure of Leadership, their final collab-oration, reveals the profound insights that the authors gained together over the 16 years in which they co-taught one of the most popular leadership courses in America. Here, each brings his own distinct vantage point as they address the mechanics and mysteries of leadership. The result is a unique examination of the journey of great leaders from momentary setbacks to ultimate success. It offers profound lessons on what determines the difference between failure and redemption for leaders. And it illu-minates important and overlooked dimensions of great leaders ranging from Winston Churchill to Steve Jobs. Together, they explore why: * A mature leader must grasp when it s healthy to risk failure, and when failure can t be tolerated at any cost * Leadership isn t for everyone and requires a particular set of skills and competencies that are often glossed over in most management literature * To succeed in an uncertain and fast-changing world, a shrewd leader must understand which aspects of human society change and which aspects never change * A mature, wise leader must seek a balance between high-minded ideals and the gritty realities and compromises that leaders face in their daily lives * Above all, meaningful leadership remains a matter of character With incredible insight, this book examines why George Washington, Abraham Lincoln, and other giants were able to recover from failures, learn resilience, and prepare themselves for their moments of destiny. In so doing, it demonstrates and helps cultivate the leadership skills that you need to create your own most meaningful legacy. The Art and Adventure of Leadership is a unique look at lead-ership, and a critical resource for the leaders of tomorrow.
(source: Nielsen Book Data)
Business Library
Status of items at Business Library
Business Library Status
Online resource
(no call number) Unknown
Book
x, 326 pages : illustrations ; 25 cm
Business Library
Status of items at Business Library
Business Library Status
Popular Business Books
HD62.5 .K38 2015 Unknown
Book
ix, 689 pages ; 25 cm
In this fifth edition of Basic Economics, Thomas Sowell revises and updates his popular book on common sense economics, bringing the world into clearer focus through a basic understanding of the fundamental economic principles and how they explain our lives. Drawing on lively examples from around the world and from centuries of history, Sowell explains basic economic principles for the general public in plain English. Basic Economics, which has now been translated into six languages and has additional material online, remains true to its core principle: that the fundamental facts and principles of economics do not require jargon, graphs, or equations, and can be learned in a relaxed and even enjoyable way.
(source: Nielsen Book Data)
In this fifth edition of Basic Economics, Thomas Sowell revises and updates his popular book on common sense economics, bringing the world into clearer focus through a basic understanding of the fundamental economic principles and how they explain our lives. Drawing on lively examples from around the world and from centuries of history, Sowell explains basic economic principles for the general public in plain English. Basic Economics, which has now been translated into six languages and has additional material online, remains true to its core principle: that the fundamental facts and principles of economics do not require jargon, graphs, or equations, and can be learned in a relaxed and even enjoyable way.
(source: Nielsen Book Data)
Business Library
Status of items at Business Library
Business Library Status
Stacks
HB171 .S713 2015 Unknown
Sound recording
1 sound file : digital Digital: audio file.
"Based on the hugely popular cover story about Steve Jobs in Fast Company in May 2012, this is the behind the scenes account of how Steve Jobs arguably became the most famous and visionary CEO in history. Award-winning journalist Brent Schlender and veteran editor Rick Tetzeli have interviewed friends, industry insiders, and the people who knew Jobs best throughout his evolution as a CEO and leader. In addition Schlender, who knew Jobs personally for 25 years, has over 100 hours of interview tapes with Jobs to draw on, many hours of which have never before been transcribed"-- Provided by publisher.
"Based on the hugely popular cover story about Steve Jobs in Fast Company in May 2012, this is the behind the scenes account of how Steve Jobs arguably became the most famous and visionary CEO in history. Award-winning journalist Brent Schlender and veteran editor Rick Tetzeli have interviewed friends, industry insiders, and the people who knew Jobs best throughout his evolution as a CEO and leader. In addition Schlender, who knew Jobs personally for 25 years, has over 100 hours of interview tapes with Jobs to draw on, many hours of which have never before been transcribed"-- Provided by publisher.
Business Library
Status of items at Business Library
Business Library Status
Online resource
(no call number) Unknown
Book
1 online resource Digital: text file.
"Based on the hugely popular cover story about Steve Jobs in Fast Company in May 2012, this is the behind the scenes account of how Steve Jobs arguably became the most famous and visionary CEO in history. Award-winning journalist Brent Schlender and veteran editor Rick Tetzeli have interviewed friends, industry insiders, and the people who knew Jobs best throughout his evolution as a CEO and leader. In addition Schlender, who knew Jobs personally for 25 years, has over 100 hours of interview tapes with Jobs to draw on, many hours of which have never before been transcribed"-- Provided by publisher.
"Based on the hugely popular cover story about Steve Jobs in Fast Company in May 2012, this is the behind the scenes account of how Steve Jobs arguably became the most famous and visionary CEO in history. Award-winning journalist Brent Schlender and veteran editor Rick Tetzeli have interviewed friends, industry insiders, and the people who knew Jobs best throughout his evolution as a CEO and leader. In addition Schlender, who knew Jobs personally for 25 years, has over 100 hours of interview tapes with Jobs to draw on, many hours of which have never before been transcribed"-- Provided by publisher.
Business Library
Status of items at Business Library
Business Library Status
Online resource
(no call number) Unknown
Book
viii, 447 pages, 16 pages of unnumbered plates : illustrations (chiefly color) ; 24 cm
  • Steve Jobs in the Garden of Allah
  • "I didn't want to be a businessman"
  • Breakthrough and breakdown
  • What's next?
  • A side bet
  • Bill Gates pays a visit --Luck
  • Bozos, bastards, and keepers
  • Maybe they had to be crazy
  • Following your nose
  • Do your level best
  • Two decisions
  • Stanford
  • A safe haven for Pixar
  • The whole widget
  • Blind spots, grudges, and sharp elbows
  • "Just tell them I'm being an asshole."
Based on the popular cover story about Steve Jobs in Fast Company in May 2012, this is the behind the scenes account of how Steve Jobs arguably became the most famous and visionary CEO in history. Journalist Brent Schlender and editor Rick Tetzeli have interviewed friends, industry insiders, and the people who knew Jobs best throughout his evolution as a CEO and leader. In addition Schlender, who knew Jobs personally for 25 years, has over 100 hours of interview tapes with Jobs to draw on, many hours of which have never before been transcribed.
  • Steve Jobs in the Garden of Allah
  • "I didn't want to be a businessman"
  • Breakthrough and breakdown
  • What's next?
  • A side bet
  • Bill Gates pays a visit --Luck
  • Bozos, bastards, and keepers
  • Maybe they had to be crazy
  • Following your nose
  • Do your level best
  • Two decisions
  • Stanford
  • A safe haven for Pixar
  • The whole widget
  • Blind spots, grudges, and sharp elbows
  • "Just tell them I'm being an asshole."
Based on the popular cover story about Steve Jobs in Fast Company in May 2012, this is the behind the scenes account of how Steve Jobs arguably became the most famous and visionary CEO in history. Journalist Brent Schlender and editor Rick Tetzeli have interviewed friends, industry insiders, and the people who knew Jobs best throughout his evolution as a CEO and leader. In addition Schlender, who knew Jobs personally for 25 years, has over 100 hours of interview tapes with Jobs to draw on, many hours of which have never before been transcribed.
Business Library
Status of items at Business Library
Business Library Status
Popular Business Books
QA76.2 .J63 S35 2015 Unknown
Book
1 online resource Digital: text file.
Business Library
Status of items at Business Library
Business Library Status
Online resource
(no call number) Unknown
Book
1 online resource Digital: text file.
  • Awaken. The hunter and the farmer
  • Farmer traps vs. hunter instincts
  • How to raise a hunter
  • Hunt. Getting momentum on your side
  • Convergence
  • Divergence
  • Cyclicality
  • Redirection
  • Reduction
  • Acceleration
  • Capture. The hunting ground
  • Looking at individual industries
  • Appendix: Case studies. How to launch a restaurant in 30 days
  • How to educate the world.
In our world of chaos and change, what are you overlooking? If you knew the answer, you'd be a better innovator, better manager, and better investor. Become better by learning how to overcome three neurological traps that block successful people from realizing your full potential. Then, get faster by learning six patterns of opportunity -- Convergence, Divergence, Cyclicality, Redirection, Reduction and Acceleration. Each pattern is a repeatable shortcut that has created fortunes for ex-criminals, reclusive billionaires, disruptive CEOs and ordinary people who unexpectedly made it big.
  • Awaken. The hunter and the farmer
  • Farmer traps vs. hunter instincts
  • How to raise a hunter
  • Hunt. Getting momentum on your side
  • Convergence
  • Divergence
  • Cyclicality
  • Redirection
  • Reduction
  • Acceleration
  • Capture. The hunting ground
  • Looking at individual industries
  • Appendix: Case studies. How to launch a restaurant in 30 days
  • How to educate the world.
In our world of chaos and change, what are you overlooking? If you knew the answer, you'd be a better innovator, better manager, and better investor. Become better by learning how to overcome three neurological traps that block successful people from realizing your full potential. Then, get faster by learning six patterns of opportunity -- Convergence, Divergence, Cyclicality, Redirection, Reduction and Acceleration. Each pattern is a repeatable shortcut that has created fortunes for ex-criminals, reclusive billionaires, disruptive CEOs and ordinary people who unexpectedly made it big.
Business Library
Status of items at Business Library
Business Library Status
Online resource
(no call number) Unknown

19. Better than before [2015]

Sound recording
1 sound file : digital Digital: audio file.
"Habits are the invisible architecture of our lives. Rubin provides an analytical and scientific framework from which to understand these habits--as well as change them for good. Infused with her compelling voice and funny stories, she illustrates the core principles of habit formation with dozens of strategies that she uses herself and tests out on others. Rubin provides tools to help readers better understand themselves, and presents a clear, practical menu of strategies so readers can take an individualized approach. She tackles each strategy herself and in doing so shows us the importance of knowing ourselves and our own habit tendencies. Armed with self-knowledge, we can pursue habits in ways that will truly work for us, not against us. Going to the gym can be as easy, effortless, and automatic as putting on a seatbelt. We can file expense reports, take time for fun, or pass up that piece of carrot cake without having to decide. With a foundation of good habits, we can build a life that reflects our values and goals"-- Provided by publisher.
"Habits are the invisible architecture of our lives. Rubin provides an analytical and scientific framework from which to understand these habits--as well as change them for good. Infused with her compelling voice and funny stories, she illustrates the core principles of habit formation with dozens of strategies that she uses herself and tests out on others. Rubin provides tools to help readers better understand themselves, and presents a clear, practical menu of strategies so readers can take an individualized approach. She tackles each strategy herself and in doing so shows us the importance of knowing ourselves and our own habit tendencies. Armed with self-knowledge, we can pursue habits in ways that will truly work for us, not against us. Going to the gym can be as easy, effortless, and automatic as putting on a seatbelt. We can file expense reports, take time for fun, or pass up that piece of carrot cake without having to decide. With a foundation of good habits, we can build a life that reflects our values and goals"-- Provided by publisher.
Business Library
Status of items at Business Library
Business Library Status
Online resource
(no call number) Unknown

20. Better than before [2015]

Book
1 online resource Digital: text file.
"Habits are the invisible architecture of our lives. Rubin provides an analytical and scientific framework from which to understand these habits--as well as change them for good. Infused with her compelling voice and funny stories, she illustrates the core principles of habit formation with dozens of strategies that she uses herself and tests out on others. Rubin provides tools to help readers better understand themselves, and presents a clear, practical menu of strategies so readers can take an individualized approach. She tackles each strategy herself and in doing so shows us the importance of knowing ourselves and our own habit tendencies. Armed with self-knowledge, we can pursue habits in ways that will truly work for us, not against us. Going to the gym can be as easy, effortless, and automatic as putting on a seatbelt. We can file expense reports, take time for fun, or pass up that piece of carrot cake without having to decide. With a foundation of good habits, we can build a life that reflects our values and goals"-- Provided by publisher.
"Habits are the invisible architecture of our lives. Rubin provides an analytical and scientific framework from which to understand these habits--as well as change them for good. Infused with her compelling voice and funny stories, she illustrates the core principles of habit formation with dozens of strategies that she uses herself and tests out on others. Rubin provides tools to help readers better understand themselves, and presents a clear, practical menu of strategies so readers can take an individualized approach. She tackles each strategy herself and in doing so shows us the importance of knowing ourselves and our own habit tendencies. Armed with self-knowledge, we can pursue habits in ways that will truly work for us, not against us. Going to the gym can be as easy, effortless, and automatic as putting on a seatbelt. We can file expense reports, take time for fun, or pass up that piece of carrot cake without having to decide. With a foundation of good habits, we can build a life that reflects our values and goals"-- Provided by publisher.
Business Library
Status of items at Business Library
Business Library Status
Online resource
(no call number) Unknown