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  • Part 1. Understanding Marketing Management 1. Defining Marketing for the New Realities 2. Developing Marketing Strategies and Plans Part 2. Capturing Marketing Insights 3. Collecting Information and Forecasting Demand 4. Conducting Marketing Research Part 3. Connecting with Customers 5. Creating Long-term Loyalty Relationships 6. Analyzing Consumer Markets 7. Analyzing Business Markets 8. Tapping into Global Markets Part 4. Building Strong Brands 9. Identifying Market Segments and Targets 10. Crafting the Brand Positioning 11. Creating Brand Equity 12. Meeting Competition and Driving Growth Part 5. Shaping the Market Offerings 13. Setting Product Strategy 14. Designing and Managing Services 15. Introducing New Market Offerings 16. Developing Pricing Strategies and Programs Part 6. Delivering Value 17. Designing and Managing Integrated Marketing Channels 18. Managing Retailing, Wholesaling, and Logistics Part 7. Communicating Value 19. Designing and Managing Integrated Marketing Communications 20. Managing Digital Communications: Online, Social Media and Mobile Marketing 21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations 22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling Part 8. Managing the Marketing Organization 23. Conducting Marketing Responsibly for Long-Term Success.
  • (source: Nielsen Book Data)
NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496/ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461/ISBN-13: 9780133856460 and ISBN-10: 0133876802/ISBN-13: 9780133876802. For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Also available with MyMarketingLab(TM) MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
(source: Nielsen Book Data)
  • Part 1. Understanding Marketing Management 1. Defining Marketing for the New Realities 2. Developing Marketing Strategies and Plans Part 2. Capturing Marketing Insights 3. Collecting Information and Forecasting Demand 4. Conducting Marketing Research Part 3. Connecting with Customers 5. Creating Long-term Loyalty Relationships 6. Analyzing Consumer Markets 7. Analyzing Business Markets 8. Tapping into Global Markets Part 4. Building Strong Brands 9. Identifying Market Segments and Targets 10. Crafting the Brand Positioning 11. Creating Brand Equity 12. Meeting Competition and Driving Growth Part 5. Shaping the Market Offerings 13. Setting Product Strategy 14. Designing and Managing Services 15. Introducing New Market Offerings 16. Developing Pricing Strategies and Programs Part 6. Delivering Value 17. Designing and Managing Integrated Marketing Channels 18. Managing Retailing, Wholesaling, and Logistics Part 7. Communicating Value 19. Designing and Managing Integrated Marketing Communications 20. Managing Digital Communications: Online, Social Media and Mobile Marketing 21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations 22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling Part 8. Managing the Marketing Organization 23. Conducting Marketing Responsibly for Long-Term Success.
  • (source: Nielsen Book Data)
NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496/ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461/ISBN-13: 9780133856460 and ISBN-10: 0133876802/ISBN-13: 9780133876802. For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Also available with MyMarketingLab(TM) MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
(source: Nielsen Book Data)
Business Library
Status of items at Business Library
Business Library Status
On reserve at Business Library
HF5415.13 .K64 2016 Unknown On Reserve 2-hour loan
MKTG-240-01-02
Course
MKTG-240-01-02 -- Marketing Management
Instructor(s)
Da Cruz Correia Gardete, Pedro M
Book
iv, 361 pages : ill. ; 22 cm
Business Library
Status of items at Business Library
Business Library Status
On reserve at Business Library
BF637.L4 D475 2015 Unknown On Reserve 2-hour loan
GSBGEN-524-01
Course
GSBGEN-524-01 -- Leading with Mindfulness and Compassion
Instructor(s)
Weiss, Leah Rebecca
Book
221 pages : illustrations ; 25 cm
You aspire to lead with greater impact. The problem is you're busy executing on today's demands. You know you have to carve out time from your day job to build your leadership skills, but it's easy to let immediate problems and old mind-sets get in the way. Herminia Ibarra--an expert on professional leadership and development and a renowned professor at INSEAD, a leading international business school--shows how managers and executives at all levels can step up to leadership by making small but crucial changes in their jobs, their networks, and themselves. In "Act Like a Leader, Think Like a Leader, " she offers advice to help you: - Redefine your job in order to make more strategic contributions- Diversify your network so that you connect to, and learn from, a bigger range of stakeholders- Become more playful with your self-concept, allowing your familiar--and possibly outdated--leadership style to evolve Ibarra turns the usual "think first and "then" act" philosophy on its head by arguing that doing these three things will help you learn through action and will increase what she calls your "outsight"--the valuable external perspective you gain from direct experiences and experimentation. As opposed to insight, outsight will then help change the way you think as a leader: about what kind of work is important; how you should invest your time; why and which relationships matter in informing and supporting your leadership; and, ultimately, who you want to become. Packed with self-assessments and practical advice to help define your most pressing leadership challenges, this book will help you devise a plan of action to become a better leader and move your career to the next level. It's time to learn by doing.
(source: Nielsen Book Data)
You aspire to lead with greater impact. The problem is you're busy executing on today's demands. You know you have to carve out time from your day job to build your leadership skills, but it's easy to let immediate problems and old mind-sets get in the way. Herminia Ibarra--an expert on professional leadership and development and a renowned professor at INSEAD, a leading international business school--shows how managers and executives at all levels can step up to leadership by making small but crucial changes in their jobs, their networks, and themselves. In "Act Like a Leader, Think Like a Leader, " she offers advice to help you: - Redefine your job in order to make more strategic contributions- Diversify your network so that you connect to, and learn from, a bigger range of stakeholders- Become more playful with your self-concept, allowing your familiar--and possibly outdated--leadership style to evolve Ibarra turns the usual "think first and "then" act" philosophy on its head by arguing that doing these three things will help you learn through action and will increase what she calls your "outsight"--the valuable external perspective you gain from direct experiences and experimentation. As opposed to insight, outsight will then help change the way you think as a leader: about what kind of work is important; how you should invest your time; why and which relationships matter in informing and supporting your leadership; and, ultimately, who you want to become. Packed with self-assessments and practical advice to help define your most pressing leadership challenges, this book will help you devise a plan of action to become a better leader and move your career to the next level. It's time to learn by doing.
(source: Nielsen Book Data)
Business Library
Status of items at Business Library
Business Library Status
Stacks
HD57.7 .I35 2015 Unknown
Book
xiv, 255 pages ; 24 cm.
This monograph critically examines the adoption of Anglo-American models of corporate governance and financial reporting in China. More specifically, it examines whether measures taken by the Chinese government, including the adoption of the International Financial Reporting Standards, the introduction of independent directors and audit committees, and the strengthening of auditor independence, are likely to improve the quality of financial reporting. A comprehensive theoretical framework based on institutional theory, which incorporates international influences, domestic influences, and intraorganizational dynamics, was developed. The findings suggest that the current institutional environment in China does not yet fully support Anglo-American practices. The implementation of internationally acceptable principles and standards is largely symbolic rather than instrumental. This monograph shows how contradictory institutional pressures shape the process and outcome of loose coupling between regulations and actual operations, which are intertwined with organizations' conflicts of interest and power dependence within China's institutional setting.
(source: Nielsen Book Data)
This monograph critically examines the adoption of Anglo-American models of corporate governance and financial reporting in China. More specifically, it examines whether measures taken by the Chinese government, including the adoption of the International Financial Reporting Standards, the introduction of independent directors and audit committees, and the strengthening of auditor independence, are likely to improve the quality of financial reporting. A comprehensive theoretical framework based on institutional theory, which incorporates international influences, domestic influences, and intraorganizational dynamics, was developed. The findings suggest that the current institutional environment in China does not yet fully support Anglo-American practices. The implementation of internationally acceptable principles and standards is largely symbolic rather than instrumental. This monograph shows how contradictory institutional pressures shape the process and outcome of loose coupling between regulations and actual operations, which are intertwined with organizations' conflicts of interest and power dependence within China's institutional setting.
(source: Nielsen Book Data)
Business Library
Status of items at Business Library
Business Library Status
Stacks
HF5616 .C6 W82 2015 Unknown
Book
1 online resource.
  • The pitch
  • Account planning
  • Creative
  • Account services
  • Production and media
  • Audience testing.
  • The pitch
  • Account planning
  • Creative
  • Account services
  • Production and media
  • Audience testing.
Business Library
Status of items at Business Library
Business Library Status
Online resource
(no call number) Unknown
Book
viii, 470 pages ; 25 cm
From the American Revolution through the Civil Rights movement, Americans have long mobilized against political, social, and economic privilege. Hierarchies based on inheritance, wealth, and political preferment were treated as obnoxious and a threat to democracy. Mass movements envisioned a new world supplanting dog-eat-dog capitalism. But over the last half-century that political will and cultural imagination have vanished. Why? THE AGE OF ACQUIESCENCE seeks to solve that mystery. Steve Fraser's account of national transformation brilliantly examines the rise of American capitalism, the visionary attempts to protect the democratic commonwealth, and the great surrender to today's delusional fables of freedom and the politics of fear. Effervescent and razorsharp, THE AGE OF ACQUIESCENCE will be one of the most provocative and talked-about books of the year.
(source: Nielsen Book Data)
From the American Revolution through the Civil Rights movement, Americans have long mobilized against political, social, and economic privilege. Hierarchies based on inheritance, wealth, and political preferment were treated as obnoxious and a threat to democracy. Mass movements envisioned a new world supplanting dog-eat-dog capitalism. But over the last half-century that political will and cultural imagination have vanished. Why? THE AGE OF ACQUIESCENCE seeks to solve that mystery. Steve Fraser's account of national transformation brilliantly examines the rise of American capitalism, the visionary attempts to protect the democratic commonwealth, and the great surrender to today's delusional fables of freedom and the politics of fear. Effervescent and razorsharp, THE AGE OF ACQUIESCENCE will be one of the most provocative and talked-about books of the year.
(source: Nielsen Book Data)
Business Library
Status of items at Business Library
Business Library Status
Stacks
E169 .Z8 F73 2015 Unknown
Book
1 online resource (317 pages)
  • Acknowledgments vii 1 Financial Threats and Self-Undermining Rhetoric 1 2 Do Americans View Financial Threats as Important Political Issues? 35 3 Who Mobilizes? 81 4 Why Rhetoric about Economic Insecurity Can Be Self-Undermining 107 5 How People Respond to Participation Requests 117 6 Political Voice across Issues 161 7 Self-Undermining Rhetoric in the Past and Present 193 Appendix A: Multivariate Models from Chapter 2 213 Appendix B: Analysis of the Washington D.C., Interest-Group Community 217 Appendix C: Multivariate Models from Chapter 5 227 Appendix D: Noncompliance in the ACSCAN Donation Experiment 230 Appendix E: Materials for Experiments in Chapter 5 233 Appendix F: Multivariate Models from Chapter 6 243 Appendix G: Details on Variable Coding for Multivariate Models throughout the Book 249 Notes 253 Bibliography 283 Index 297.
  • (source: Nielsen Book Data)
Americans today face no shortage of threats to their financial well-being, such as job and retirement insecurity, health care costs, and spiraling college tuition. While one might expect that these concerns would motivate people to become more politically engaged on the issues, this often doesn't happen, and the resulting inaction carries consequences for political debates and public policy. Moving beyond previously studied barriers to political organization, American Insecurity sheds light on the public's inaction over economic insecurities by showing that the rhetoric surrounding these issues is actually self-undermining. By their nature, the very arguments intended to mobilize individuals-asking them to devote money or time to politics-remind citizens of their economic fears and personal constraints, leading to undermobilization and nonparticipation. Adam Seth Levine explains why the set of people who become politically active on financial insecurity issues is therefore quite narrow. When money is needed, only those who care about the issues but are not personally affected become involved. When time is needed, participation is limited to those not personally affected or those who are personally affected but outside of the labor force with time to spare. The latter explains why it is relatively easy to mobilize retirees on topics that reflect personal financial concerns, such as Social Security and Medicare. In general, however, when political representation requires a large group to make their case, economic insecurity threats are uniquely disadvantaged. Scrutinizing the foundations of political behavior, American Insecurity offers a new perspective on collective participation.
(source: Nielsen Book Data)
  • Acknowledgments vii 1 Financial Threats and Self-Undermining Rhetoric 1 2 Do Americans View Financial Threats as Important Political Issues? 35 3 Who Mobilizes? 81 4 Why Rhetoric about Economic Insecurity Can Be Self-Undermining 107 5 How People Respond to Participation Requests 117 6 Political Voice across Issues 161 7 Self-Undermining Rhetoric in the Past and Present 193 Appendix A: Multivariate Models from Chapter 2 213 Appendix B: Analysis of the Washington D.C., Interest-Group Community 217 Appendix C: Multivariate Models from Chapter 5 227 Appendix D: Noncompliance in the ACSCAN Donation Experiment 230 Appendix E: Materials for Experiments in Chapter 5 233 Appendix F: Multivariate Models from Chapter 6 243 Appendix G: Details on Variable Coding for Multivariate Models throughout the Book 249 Notes 253 Bibliography 283 Index 297.
  • (source: Nielsen Book Data)
Americans today face no shortage of threats to their financial well-being, such as job and retirement insecurity, health care costs, and spiraling college tuition. While one might expect that these concerns would motivate people to become more politically engaged on the issues, this often doesn't happen, and the resulting inaction carries consequences for political debates and public policy. Moving beyond previously studied barriers to political organization, American Insecurity sheds light on the public's inaction over economic insecurities by showing that the rhetoric surrounding these issues is actually self-undermining. By their nature, the very arguments intended to mobilize individuals-asking them to devote money or time to politics-remind citizens of their economic fears and personal constraints, leading to undermobilization and nonparticipation. Adam Seth Levine explains why the set of people who become politically active on financial insecurity issues is therefore quite narrow. When money is needed, only those who care about the issues but are not personally affected become involved. When time is needed, participation is limited to those not personally affected or those who are personally affected but outside of the labor force with time to spare. The latter explains why it is relatively easy to mobilize retirees on topics that reflect personal financial concerns, such as Social Security and Medicare. In general, however, when political representation requires a large group to make their case, economic insecurity threats are uniquely disadvantaged. Scrutinizing the foundations of political behavior, American Insecurity offers a new perspective on collective participation.
(source: Nielsen Book Data)
Business Library
Status of items at Business Library
Business Library Status
Online resource
(no call number) Unknown
Book
x, 512 pages ; 25 cm
Business Library
Status of items at Business Library
Business Library Status
Stacks
RA395 .A3 B75 2015 Unknown
Book
1 online resource.
Business Library
Status of items at Business Library
Business Library Status
Online resource
(no call number) Unknown
Book
x, 326 pages : illustrations ; 25 cm
Business Library
Status of items at Business Library
Business Library Status
Popular Business Books
HD62.5 .K38 2015 Unknown
Book
ix, 689 pages ; 25 cm
In this fifth edition of Basic Economics, Thomas Sowell revises and updates his popular book on common sense economics, bringing the world into clearer focus through a basic understanding of the fundamental economic principles and how they explain our lives. Drawing on lively examples from around the world and from centuries of history, Sowell explains basic economic principles for the general public in plain English. Basic Economics, which has now been translated into six languages and has additional material online, remains true to its core principle: that the fundamental facts and principles of economics do not require jargon, graphs, or equations, and can be learned in a relaxed and even enjoyable way.
(source: Nielsen Book Data)
In this fifth edition of Basic Economics, Thomas Sowell revises and updates his popular book on common sense economics, bringing the world into clearer focus through a basic understanding of the fundamental economic principles and how they explain our lives. Drawing on lively examples from around the world and from centuries of history, Sowell explains basic economic principles for the general public in plain English. Basic Economics, which has now been translated into six languages and has additional material online, remains true to its core principle: that the fundamental facts and principles of economics do not require jargon, graphs, or equations, and can be learned in a relaxed and even enjoyable way.
(source: Nielsen Book Data)
Business Library
Status of items at Business Library
Business Library Status
Stacks
HB171 .S713 2015 Unknown
Book
viii, 447 pages, 16 pages of unnumbered plates : illustrations (chiefly color) ; 24 cm
  • Steve Jobs in the Garden of Allah
  • "I didn't want to be a businessman"
  • Breakthrough and breakdown
  • What's next?
  • A side bet
  • Bill Gates pays a visit --Luck
  • Bozos, bastards, and keepers
  • Maybe they had to be crazy
  • Following your nose
  • Do your level best
  • Two decisions
  • Stanford
  • A safe haven for Pixar
  • The whole widget
  • Blind spots, grudges, and sharp elbows
  • "Just tell them I'm being an asshole."
Based on the popular cover story about Steve Jobs in Fast Company in May 2012, this is the behind the scenes account of how Steve Jobs arguably became the most famous and visionary CEO in history. Journalist Brent Schlender and editor Rick Tetzeli have interviewed friends, industry insiders, and the people who knew Jobs best throughout his evolution as a CEO and leader. In addition Schlender, who knew Jobs personally for 25 years, has over 100 hours of interview tapes with Jobs to draw on, many hours of which have never before been transcribed.
  • Steve Jobs in the Garden of Allah
  • "I didn't want to be a businessman"
  • Breakthrough and breakdown
  • What's next?
  • A side bet
  • Bill Gates pays a visit --Luck
  • Bozos, bastards, and keepers
  • Maybe they had to be crazy
  • Following your nose
  • Do your level best
  • Two decisions
  • Stanford
  • A safe haven for Pixar
  • The whole widget
  • Blind spots, grudges, and sharp elbows
  • "Just tell them I'm being an asshole."
Based on the popular cover story about Steve Jobs in Fast Company in May 2012, this is the behind the scenes account of how Steve Jobs arguably became the most famous and visionary CEO in history. Journalist Brent Schlender and editor Rick Tetzeli have interviewed friends, industry insiders, and the people who knew Jobs best throughout his evolution as a CEO and leader. In addition Schlender, who knew Jobs personally for 25 years, has over 100 hours of interview tapes with Jobs to draw on, many hours of which have never before been transcribed.
Business Library
Status of items at Business Library
Business Library Status
Popular Business Books
QA76.2 .J63 S35 2015 Unavailable Math & Statistics Library circulation desk Request
Book
vii, 280 pages ; 22 cm
  • Introduction 1. Crisis: A Perfect Storm 2. Customers: How We Use Libraries 3. Spaces: The Connection Between the Virtual and the Physical 4. Platforms: What Cloud Computing Means for Libraries 5. Hacking Libraries: How to Build the Future 6. Networks: The Human Network of Librarians 7. Preservation: Collaboration, Not Competition, to Preserve Culture 8. Education: Libraries and Connected Learners 9. Law: Why Copyright and Privacy Matter So Much 10. Conclusion: What's At Stake.
  • (source: Nielsen Book Data)
Libraries today are more important than ever. More than just book repositories, libraries can become bulwarks against some of the most crucial challenges of our age: unequal access to education, jobs, and information. In BiblioTech, educator and technology expert John Palfrey argues that anyone seeking to participate in the 21st century needs to understand how to find and use the vast stores of information available online. And libraries, which play a crucial role in making these skills and information available, are at risk. In order to survive our rapidly modernizing world and dwindling government funding, libraries must make the transition to a digital future as soon as possible--by digitizing print material and ensuring that born-digital material is publicly available online. Not all of these changes will be easy for libraries to implement. But as Palfrey boldly argues, these modifications are vital if we hope to save libraries and, through them, the American democratic ideal.
(source: Nielsen Book Data)
  • Introduction 1. Crisis: A Perfect Storm 2. Customers: How We Use Libraries 3. Spaces: The Connection Between the Virtual and the Physical 4. Platforms: What Cloud Computing Means for Libraries 5. Hacking Libraries: How to Build the Future 6. Networks: The Human Network of Librarians 7. Preservation: Collaboration, Not Competition, to Preserve Culture 8. Education: Libraries and Connected Learners 9. Law: Why Copyright and Privacy Matter So Much 10. Conclusion: What's At Stake.
  • (source: Nielsen Book Data)
Libraries today are more important than ever. More than just book repositories, libraries can become bulwarks against some of the most crucial challenges of our age: unequal access to education, jobs, and information. In BiblioTech, educator and technology expert John Palfrey argues that anyone seeking to participate in the 21st century needs to understand how to find and use the vast stores of information available online. And libraries, which play a crucial role in making these skills and information available, are at risk. In order to survive our rapidly modernizing world and dwindling government funding, libraries must make the transition to a digital future as soon as possible--by digitizing print material and ensuring that born-digital material is publicly available online. Not all of these changes will be easy for libraries to implement. But as Palfrey boldly argues, these modifications are vital if we hope to save libraries and, through them, the American democratic ideal.
(source: Nielsen Book Data)
Business Library
Status of items at Business Library
Business Library Status
Stacks
Z674.75 .I58 P38 2015 Unknown
Book
239 pages ; 25 cm
Business Library
Status of items at Business Library
Business Library Status
Popular Business Books
HD9019 .M382 U645 2015 Unknown
Book
xii, 839 pages : illustrations ; 28 cm
  • Preface-- Focus on value-- Global perspectives-- Process insights-- Part I. Identify: Stage 1. Needs Finding: 1.1 Strategic focus-- 1.2 Needs exploration-- 1.3 Need statement development-- Case study-- Stage 2. Needs Screening: 2.1 Disease state fundamentals-- 2.2 Existing solutions-- 2.3 Stakeholder analysis-- 2.4 Market analysis-- 2.5 Needs selection-- Case study-- Part II. Invent: Stage 3. Concept Generation: 3.1 Ideation-- 3.2 Initial concept selection-- Case study-- Stage 4. Concept Screening: 4.1 Intellectual property basics-- 4.2 Regulatory basics-- 4.3 Reimbursement basics-- 4.4 Business models-- 4.5 Concept exploration and testing-- 4.6 Final concept selection-- Case study-- Part III. Implement: Stage 5. Strategy Development: 5.1 IP strategy-- 5.2 R&D strategy-- 5.3 Clinical strategy-- 5.4 Regulatory strategy-- 5.5 Quality management-- 5.6 Reimbursement strategy-- 5.7 Marketing and stakeholder strategy-- 5.8 Sales and distribution strategy-- 5.9 Competitive advantage and business strategy-- Case study-- Stage 6. Business Planning: 6.1 Operating plan and financial model-- 6.2 Strategy integration and communication-- 6.3 Funding approaches-- 6.4 Alternate pathways-- Case study-- About the author team-- Image credits-- Glossary-- Index.
  • (source: Nielsen Book Data)
This step-by-step guide to medical technology innovation, now in full color, has been rewritten to reflect recent trends of industry globalization and value-conscious healthcare. Written by a team of medical, engineering, and business experts, the authors provide a comprehensive resource that leads students, researchers, and entrepreneurs through a proven process for the identification, invention, and implementation of new solutions. Case studies on innovative products from around the world, successes and failures, practical advice, and end-of-chapter 'Getting Started' sections encourage readers to learn from real projects and apply important lessons to their own work. A wealth of additional material supports the book, including a collection of nearly 100 videos created for the second edition, active links to external websites, supplementary appendices, and timely updates on the companion website at ebiodesign.org. Readers can access this material quickly, easily, and at the most relevant point in the text from within the ebook.
(source: Nielsen Book Data)
  • Preface-- Focus on value-- Global perspectives-- Process insights-- Part I. Identify: Stage 1. Needs Finding: 1.1 Strategic focus-- 1.2 Needs exploration-- 1.3 Need statement development-- Case study-- Stage 2. Needs Screening: 2.1 Disease state fundamentals-- 2.2 Existing solutions-- 2.3 Stakeholder analysis-- 2.4 Market analysis-- 2.5 Needs selection-- Case study-- Part II. Invent: Stage 3. Concept Generation: 3.1 Ideation-- 3.2 Initial concept selection-- Case study-- Stage 4. Concept Screening: 4.1 Intellectual property basics-- 4.2 Regulatory basics-- 4.3 Reimbursement basics-- 4.4 Business models-- 4.5 Concept exploration and testing-- 4.6 Final concept selection-- Case study-- Part III. Implement: Stage 5. Strategy Development: 5.1 IP strategy-- 5.2 R&D strategy-- 5.3 Clinical strategy-- 5.4 Regulatory strategy-- 5.5 Quality management-- 5.6 Reimbursement strategy-- 5.7 Marketing and stakeholder strategy-- 5.8 Sales and distribution strategy-- 5.9 Competitive advantage and business strategy-- Case study-- Stage 6. Business Planning: 6.1 Operating plan and financial model-- 6.2 Strategy integration and communication-- 6.3 Funding approaches-- 6.4 Alternate pathways-- Case study-- About the author team-- Image credits-- Glossary-- Index.
  • (source: Nielsen Book Data)
This step-by-step guide to medical technology innovation, now in full color, has been rewritten to reflect recent trends of industry globalization and value-conscious healthcare. Written by a team of medical, engineering, and business experts, the authors provide a comprehensive resource that leads students, researchers, and entrepreneurs through a proven process for the identification, invention, and implementation of new solutions. Case studies on innovative products from around the world, successes and failures, practical advice, and end-of-chapter 'Getting Started' sections encourage readers to learn from real projects and apply important lessons to their own work. A wealth of additional material supports the book, including a collection of nearly 100 videos created for the second edition, active links to external websites, supplementary appendices, and timely updates on the companion website at ebiodesign.org. Readers can access this material quickly, easily, and at the most relevant point in the text from within the ebook.
(source: Nielsen Book Data)
Business Library
Status of items at Business Library
Business Library Status
On reserve at Business Library
R856 .B563 2015 Unknown On Reserve 2-hour loan
OIT-384-01, OIT-384-01, OIT-384-01, OIT-385-01, OIT-385-01, OIT-385-01
Book
xxviii, 287 pages : illustrations ; 25 cm
The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, "Blue Ocean Strategy" argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth. "Blue Ocean Strategy" presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: - A new preface by the authors: Help! My Ocean Is Turning Red- Updates on all cases and examples in the book, bringing their stories up to the present time- Two new chapters and an expanded third one--Alignment, Renewal, and Red Ocean Traps--that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space--and making the competition irrelevant. To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you'll find all the resources you need--from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.
(source: Nielsen Book Data)
The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, "Blue Ocean Strategy" argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth. "Blue Ocean Strategy" presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: - A new preface by the authors: Help! My Ocean Is Turning Red- Updates on all cases and examples in the book, bringing their stories up to the present time- Two new chapters and an expanded third one--Alignment, Renewal, and Red Ocean Traps--that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space--and making the competition irrelevant. To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you'll find all the resources you need--from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.
(source: Nielsen Book Data)
Business Library
Status of items at Business Library
Business Library Status
Stacks
HF5415.153 .K53 2015 Unknown
Book
xv, 317 pages : illustrations ; 24 cm
Business Library
Status of items at Business Library
Business Library Status
Stacks
HB615 .D52 2015 Unknown
Book
1 online resource.
  • Prologue -- Chapter 1: Boom Days in the Appliance City -- Chapter 2: Life in the Magic Valley -- Chapter 3: A New Era for an American Classic -- Chapter 4: The Red-headed Stepchild -- Chapter 5: Padre Mike and Nafta Man -- Chapter 6: Resist, Reinvent, Resent -- Chapter 7: <"Sin Maiz, No Hay Pais>" -- Chapter 8: <"The End is HERE!>" -- Chapter 9: The Mike Allen Question -- Chapter 10: Chiles, Coyotes, and Vanilla -- Chapter 11: Frogs, Mules, and Life after Maytag -- Chapter 12: <"Esa es Mi Vision>" -- Chapter 13: Looking North from Barra de Cazones -- Chapter 14: Getting Back to Work in the 'Burg -- Chapter 15: Hojas, Blackberries, and the Tortilla King -- Chapter 16: Treading Water in the Great Recession -- Chapter 17: Little Detroit, El Cartel, and Aguamiel -- Chapter 18: Re-shoring Up -- Epilogue.
  • (source: Nielsen Book Data)
In 2002, the town of Galesburg, a slowly declining Rustbelt city of 34,000 in western Illinois, learned that it would soon lose its largest factory, a Maytag refrigerator plant that had anchored Galesburg's social and economic life for decades. Workers at the plant earned $15.14 an hour, had good insurance, and were assured a solid retirement. In 2004, the plant was relocated to Reynosa, Mexico, where workers spent 13-hour days assembling refrigerators for $1.10 an hour. In Boom, Bust, Exodus, Chad Broughton offers a ground-level look at the rapid transition to a globalized economy, from the perspective of those whose lives it has most deeply affected. We live in a commoditized world, increasingly divorced from the origins of the goods we consume; it is easy to ignore who is manufacturing our smart phones and hybrid cars; and where they come from no longer seems to matter. And yet, Broughton shows, the who and where matter deeply, and in this book he puts human faces to the relentless cycle of global manufacturing. It is a tale of two cities. In Galesburg, where the empty Maytag factory still stands, a hollowed out version of the American dream, the economy is a shadow of what it once was. Reynosa, in contrast, has become one of the exploding post-NAFTA "second-tier cities" of the developing world, thanks to the influx of foreign-owned, export-oriented maquiladoras-an industrial promised land throbbing with the energy of commerce, legal and illegal. And yet even these distinctions, Broughton shows, cannot be finely drawn: families in Reynosa also struggle to get by, and the city is beset by violence and a ruthless drug war. Those left behind in the post-Industrial decline of Galesburg, meanwhile, do not see themselves as helpless victims: they have gone back to school, pursued new careers, and learned to adapt and even thrive. In an era of growing inequality and a downsized middle class, Boom, Bust, Exodus gives us the voices of those who have borne the heaviest burdens of the economic upheavals of the past three decades. A deeply personal work grounded in solid scholarship, this important, immersive, and affecting book brings home the price and the cost of globalization.
(source: Nielsen Book Data)
  • Prologue -- Chapter 1: Boom Days in the Appliance City -- Chapter 2: Life in the Magic Valley -- Chapter 3: A New Era for an American Classic -- Chapter 4: The Red-headed Stepchild -- Chapter 5: Padre Mike and Nafta Man -- Chapter 6: Resist, Reinvent, Resent -- Chapter 7: <"Sin Maiz, No Hay Pais>" -- Chapter 8: <"The End is HERE!>" -- Chapter 9: The Mike Allen Question -- Chapter 10: Chiles, Coyotes, and Vanilla -- Chapter 11: Frogs, Mules, and Life after Maytag -- Chapter 12: <"Esa es Mi Vision>" -- Chapter 13: Looking North from Barra de Cazones -- Chapter 14: Getting Back to Work in the 'Burg -- Chapter 15: Hojas, Blackberries, and the Tortilla King -- Chapter 16: Treading Water in the Great Recession -- Chapter 17: Little Detroit, El Cartel, and Aguamiel -- Chapter 18: Re-shoring Up -- Epilogue.
  • (source: Nielsen Book Data)
In 2002, the town of Galesburg, a slowly declining Rustbelt city of 34,000 in western Illinois, learned that it would soon lose its largest factory, a Maytag refrigerator plant that had anchored Galesburg's social and economic life for decades. Workers at the plant earned $15.14 an hour, had good insurance, and were assured a solid retirement. In 2004, the plant was relocated to Reynosa, Mexico, where workers spent 13-hour days assembling refrigerators for $1.10 an hour. In Boom, Bust, Exodus, Chad Broughton offers a ground-level look at the rapid transition to a globalized economy, from the perspective of those whose lives it has most deeply affected. We live in a commoditized world, increasingly divorced from the origins of the goods we consume; it is easy to ignore who is manufacturing our smart phones and hybrid cars; and where they come from no longer seems to matter. And yet, Broughton shows, the who and where matter deeply, and in this book he puts human faces to the relentless cycle of global manufacturing. It is a tale of two cities. In Galesburg, where the empty Maytag factory still stands, a hollowed out version of the American dream, the economy is a shadow of what it once was. Reynosa, in contrast, has become one of the exploding post-NAFTA "second-tier cities" of the developing world, thanks to the influx of foreign-owned, export-oriented maquiladoras-an industrial promised land throbbing with the energy of commerce, legal and illegal. And yet even these distinctions, Broughton shows, cannot be finely drawn: families in Reynosa also struggle to get by, and the city is beset by violence and a ruthless drug war. Those left behind in the post-Industrial decline of Galesburg, meanwhile, do not see themselves as helpless victims: they have gone back to school, pursued new careers, and learned to adapt and even thrive. In an era of growing inequality and a downsized middle class, Boom, Bust, Exodus gives us the voices of those who have borne the heaviest burdens of the economic upheavals of the past three decades. A deeply personal work grounded in solid scholarship, this important, immersive, and affecting book brings home the price and the cost of globalization.
(source: Nielsen Book Data)
Business Library
Status of items at Business Library
Business Library Status
Online resource
(no call number) Unknown
Book
x, 241 pages ; 21 cm
Business Library
Status of items at Business Library
Business Library Status
Popular Business Books
HF5381 .C58 2015 Unknown
Book
x, 191 pages ; 25 cm
MAKE YOUR COMPANY A FORCE FOR GOOD You're ambitious. You're not afraid to take risks. You want to bring about positive social change. And while your peers have left a trail of failed start-ups in their wake, you want to initiate change from within an established company, where you can have a more far-reaching, even global impact. Welcome to the club--you're a social intrapreneur. But even with your enviable skill set, your unwavering social conscience, and your determination to change the world, your path to success is filled with challenges. So how do you get started and maintain your momentum? Changing Your Company from the Inside Out provides the tools to empower you to jump-start initiatives that matter to you--and that should matter to your company. Drawing on lessons from social movements as well as on the work of successful intrapreneurs, Gerald Davis and Christopher White provide you with a guide for creating positive social change from within your own organization. You'll learn how to answer four key questions: * When is the right time for change? Learn how to read your organization's climate. * Why is this a compelling change? Use language and stories to connect your initiative to your organization's mission, strategy, and values. * Who will make this innovation possible? Identify the decision makers you need to persuade and the potential resisters you need to steer around. * How can you mobilize your supporters to collaborate on your innovation? Use the online and offline tools and platforms that best support your initiative. This book is a road map for intrapreneurs seeking to reshape their companies into drivers of positive change. If you want to spearhead social innovation from within your company, use this book as your guide.
(source: Nielsen Book Data)
MAKE YOUR COMPANY A FORCE FOR GOOD You're ambitious. You're not afraid to take risks. You want to bring about positive social change. And while your peers have left a trail of failed start-ups in their wake, you want to initiate change from within an established company, where you can have a more far-reaching, even global impact. Welcome to the club--you're a social intrapreneur. But even with your enviable skill set, your unwavering social conscience, and your determination to change the world, your path to success is filled with challenges. So how do you get started and maintain your momentum? Changing Your Company from the Inside Out provides the tools to empower you to jump-start initiatives that matter to you--and that should matter to your company. Drawing on lessons from social movements as well as on the work of successful intrapreneurs, Gerald Davis and Christopher White provide you with a guide for creating positive social change from within your own organization. You'll learn how to answer four key questions: * When is the right time for change? Learn how to read your organization's climate. * Why is this a compelling change? Use language and stories to connect your initiative to your organization's mission, strategy, and values. * Who will make this innovation possible? Identify the decision makers you need to persuade and the potential resisters you need to steer around. * How can you mobilize your supporters to collaborate on your innovation? Use the online and offline tools and platforms that best support your initiative. This book is a road map for intrapreneurs seeking to reshape their companies into drivers of positive change. If you want to spearhead social innovation from within your company, use this book as your guide.
(source: Nielsen Book Data)
Business Library
Status of items at Business Library
Business Library Status
Stacks
HD60 .D28 2015 Unknown