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1. Competitive reactions and modes of competitive reasoning : down playing the unpredictable?

Author/Creator:: Urbany, Joel.
Published:: 2001
At the Library:: Business Library » Archives (ask at i-Desk) » HF5006 .S72 NO.1707 in-library use only
Online:: gsbapps.stanford.edu
Format:: Book

2. Comparison of some AI and statistical classification methods for a marketing case

Author/Creator:: Montgomery, David B. (David Bruce)
Published:: 1996
At the Library:: Business Library » Archives (ask at i-Desk) » HF5006 .S72 NO.1385 in-library use only
Format:: Book

3. Simulation games as a research method for studying strategic decision making : the case of Markstrat

Author/Creator:: Lant, Theresa K.
Published:: 1992
At the Library:: Business Library » Archives (ask at i-Desk) » HF5006 .S72 NO.1242 in-library use only
Format:: Book

4. Learning from strategic success and failure

Author/Creator:: Montgomery, David B. (David Bruce)
Published:: 1987
At the Library:: Business Library » Archives (ask at i-Desk) » HF5006 .S72 NO.928 in-library use only
Format:: Book

5. Toward decision support systems for strategic marketing

Author/Creator:: Montgomery, David B. (David Bruce)
Published:: 1983
At the Library:: Business Library » Archives (ask at i-Desk) » HF5006 .S72 NO.693 in-library use only
Format:: Book

6. The predictive validity of conjoint analysis for alternative aggregation schemes

Author/Creator:: Montgomery, David B. (David Bruce)
Published:: 1980
At the Library:: Business Library » Archives (ask at i-Desk) » HF5006 .S72 NO.545 in-library use only
Format:: Book

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