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1. MSI reports

Published:
2011
At the Library:
Business Library » Periodicals » Shelved by title
Online:
www.msi.org
Format:
Journal/Periodical

2. Assessing marketing strategy performance

Author/Creator:
Moorman, Christine.
Published:
2004
At the Library:
Business Library » Stacks » HF5415.16 M66 2004
Format:
Book

3. And now for something completely different : really new products

Author/Creator:
Adams, Marjorie.
Published:
1994
At the Library:
Business Library » Stacks » HF5415.153 .A333 1994
Format:
Book

4. To ally or not to ally? : an exploratory study of participation options in complementary product strategy ; commentary

Author/Creator:
Senguptya, Sanjit.
Published:
1994
At the Library:
Business Library » Stacks » HF5415.153 .S465 1994
Format:
Book

5. Business strategies in an information economy : commentary

Author/Creator:
Haeckel, Stephan H.
Published:
1990
At the Library:
Business Library » Stacks » HC79.I55 H34 1990
Format:
Book

6. Cognitive and affective responses to advertising

Published:
1989
At the Library:
Business Library » Stacks » HF5823 .C554 1989
Format:
Book, Conference Proceedings

7. Nonverbal communication in advertising

Published:
1988
At the Library:
Business Library » Stacks » HF5822 .N66 1988
Format:
Book

8. Advertising and consumer psychology

Published:
1986
At the Library:
Business Library » Stacks » HF5822 .A24 1986
Format:
Book, Conference Proceedings

9. Pretest market models : a critical evaluation

Author/Creator:
Shocker, Allan D.
Published:
1986
At the Library:
Business Library » Stacks » HF5415.153 .S46 1986
Format:
Book

10. Research perspectives on the performance of salespeople : selected readings

Published:
1983
At the Library:
Business Library » Stacks » HF5439.5 .R47 1983
Format:
Book

11. Effects of a crowded television environment : the ANA/MSI clutter study

Author/Creator:
Webb, Peter.
Published:
1979
At the Library:
Business Library » Archives (ask at i-Desk) » HF5006 .S72 NO.479 in-library use only
Format:
Book

12. Review of marketing

Published:
1978
At the Library:
Business Library » Offsite » HF5415 .R47 ... must be paged/requested
SAL3 (off-campus storage) » Stacks » HF5415 .R47 ... must be paged/requested
Format:
Journal/Periodical

13. MULCAN MOD II: an interactive basic program for multicollinearity analysis

Author/Creator:
González Q., Néstor E.
Published:
1973
At the Library:
Business Library » Stacks » HF5006 .S73 ...
Business Library » Archives (ask at i-Desk) » HF5006 .S73 NO.27 in-library use only
Format:
Book

14. Brand policy determination

Author/Creator:
Cook, Victor J.
Published:
1967
At the Library:
Business Library » Stacks » HD69.B7 C6
Format:
Book

15. Report

Title:
Report (Marketing Science Institute)
Published:
20th century
At the Library:
Business Library » Periodicals » Shelved by title
Online:
www.msi.org + 3 more sources
Format:
Journal/Periodical

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